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Manger's Sugar Soap: The renaissance of Manger's Sugar Soap
Manger's Sugar Soap: The renaissance of Manger's Sugar Soap
Manger's Sugar Soap: The renaissance of Manger's Sugar Soap
Relaunch of DIY soap product. Repositioned as a superior paintwork and household cleaner. Media used: TV in Granada are extended to London a year later. Huge increase in sales (over 300%) Second Prize winner.