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Milk: How Advertising Started a Craze for Milk Among Children
Milk: How Advertising Started a Craze for Milk Among Children
Milk: How Advertising Started a Craze for Milk Among Children
The 'Accrington Stanley' campaign was created after forecast figures suggested a growth of 6 %in the population aged between 2 and 15 years old. 50 % of these would drink milk. Advertising spend paid for itself more than twice over