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National Savings: Off the backburner and into the heat
National Savings: Off the backburner and into the heat
National Savings: Off the backburner and into the heat
Following a change in government policy there was a need to change public perception of National Savings. Press and TV campaign was used with the intention of attracting younger more affluent savers. Result was an increase in NS share of personal deposits. Qualatitive research showed how the ads were working and the profile of users was changed as hoped.