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Nissan: What is the most efficient path between two points?
Nissan: What is the most efficient path between two points?
Nissan: What is the most efficient path between two points?
In early 2010 Nissan initiated an aggressive plan for Brazil: to be the first Japanese automaker in the sector with 5% market share. To help achieve this Lew’Lara\TBWA established Nissan as a challenger brand. The campaign involved making direct comparisons between the Nissan and its competitors, highlighting its positives over theirs