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Norwich Union Stakeholder Pensions: a pension for everyman
Norwich Union Stakeholder Pensions: a pension for everyman
Norwich Union Stakeholder Pensions: a pension for everyman
Campaign for Norwich Union following the Welfare Reform and Pensions Act in 1999. Objective: to maximise on the potential of the pensions market to double in size and to attempt to become market leader. Evaluation: the ad strategy and execution helped NU achieve this goal (in a market plagued by consumer disinterest and cynicism.