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Nursing Recruitment - Raising the standard and standing of nursing recruitment
Nursing Recruitment - Raising the standard and standing of nursing recruitment
Nursing Recruitment - Raising the standard and standing of nursing recruitment
Aim was to improve the image of nursing, attracting hard workers rather than the idea of angels, campaign limited to changing the image rather than any hard sell. Wanted to communicate that the job was a career. Campaign ran midsummer 1983. Result was a better understanding of the professional requirements of the job and the need for better qualifications to apply.