Postbank: Improving Postbank's stake in the emerging market
Postbank achieved almost 200% increase in capital inflow in the first month when the advertising broke. In October 2003, three months into the campaign Postbank achieved unprecedented growth of 212%. The Adtrack research done by Millward Brown puts the 'Lobola' TV commercial in the top 5% of the best performing commercials from a base of 36,000 commercials over 20 years. Recently based on this research 'Lobola' was awarded 'The most liked TV commercial in South Africa in 2003'