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Radio Rentals: I wonder why they're called Radio Rentals?
Radio Rentals: I wonder why they're called Radio Rentals?
Radio Rentals: I wonder why they're called Radio Rentals?
The rental market for TV and videos was in severe decline yet the Radio Rentals product range was expanded to include white goods. Media: 2 TV ads. Objective: to modernise the image of rental. Results: increased ad and shop awareness. Prompt increase in new rental contracts. Research showed an increase in new and younger customers entering the stores.