Schneider Electric’s ‘Schmoooth’ campaign transformed visibility into leads, pipeline and attributable revenue.
Despite a world-class product portfolio, Schneider Electric ranked only sixth in U.S. Industrial Automation brand consideration in 2025.
In response, the brand launched a campaign to drive awareness, engagement, and commercial performance simultaneously. The strategy coined a word ‘Schmoooth’, claiming emotional territory not used by competitors, and activated it across paid media, trade shows, and sales enablement.
This case sets out the evidence that following this activity, the sales pipeline grew by 118% and marketing qualified leads increased by 232%. It is estimated that on a $1.5M investment, the campaign generated $22M in directly attributable won revenue – a revenue return of $14.60 for each $1 invested.