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Shell V Power: A global product promotion for Shell
Shell V Power: A global product promotion for Shell
Shell V Power: A global product promotion for Shell
With customers perceptions of petrol being generally a commodity, Shell aimed to shift attitudes and change behaviour among consumer segments that showed little preference for Shell oils over other brands in an increasingly competitive sector. The promotion was based on offering model 'Ferrari' cars to its most regular customers and resulted in an average volume uplift across 50 markets of 12.5% year-on-year