Tizer: The Advertizer
After 10 years of sales decline Tizer soft drink embarked on a rejuvenation campaign. A Tizer personality was created to match the target market (mass youth, defined as 'Future Featurers'). Media used: TV and cinema and some regional weights. Results: brand awareness increased, brand personality created emotional proximity to the brand. Sales and share decline were reversed in 1993 and distribution maintained.