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TV Licence renewal: Helping Central Television Win The Ultimate Game Of Poker
TV Licence renewal: Helping Central Television Win The Ultimate Game Of Poker
TV Licence renewal: Helping Central Television Win The Ultimate Game Of Poker
Advertising to assist Central TV in its 1992 licence renewal campaign. Strategy helped Central retain the licence with a bid of only £2,000 per year in comparison to the £35m-£40m paid by their competitors. Database marketing, community activity, PR and lobbying were also crucial to campaign.