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Westwood Tractors: Increased Sales and Brandshare from Increased Advertising Spin-Offs
Westwood Tractors: Increased Sales and Brandshare from Increased Advertising Spin-Offs
Westwood Tractors: Increased Sales and Brandshare from Increased Advertising Spin-Offs
Describes Westwood Tractors small budget campaign. Previous advertising involved direct response, this campaign used full page colour advertising for the first time. Supported by brochure and video. Market share had grown to 60% up from 45% in previous year