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Whipsnade Wild Animal Park: How TV Advertising Helped Reverse a 30-Year Decline
Whipsnade Wild Animal Park: How TV Advertising Helped Reverse a 30-Year Decline
Whipsnade Wild Animal Park: How TV Advertising Helped Reverse a 30-Year Decline
After peak in 1960's park had been in long-term decline. Description given of the bold TV and local radio advertising reversed the decline and sustained recovery despite recession which put may competitors into decline.