Škoda's playful 'Be More Elroq' EV campaign simplified EV technology through playful communications, exceeding its order target profitably.
In a stagnating Electric Vehicle (EV) market, Škoda Elroq sought to unlock mainstream demand and generate 100,000 orders.
This case describes how the ‘Be More Elroq’ campaign was designed to leverage Škoda’s practical positioning to cut through category noise, humanising abstract EV technology with playful metaphors and immersive media.
Proof provided that the work was effective in several European markets includes uplifts in share of search, vehicle configurator activity, and brand perceptions. Overall, it is estimated that the strategy produced 117,172 orders, and econometric modelling calculates a profit ROI from the campaign of €1.77 for each €1 invested.