IPA Blog

IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts

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Blog

How affluent consumers are recalibrating happiness

Cream's Charlotte Parks-Taylor explores how affluent consumers are reevaluating what truly makes them happy.

Charlotte Parks-Taylor

1st June 2020

Blog

Exploring our resilience in times of crisis

Former Global Executive Director, Learning and Development at R/GA, Liz Nottingham explores what resilience is and outlines how we can master it in these difficult times.

Liz Nottingham

1st June 2020

Blog

New strategies for spaces

Christophe Castagnera asks how businesses and brands are going to rethink experiences on a strategic level.

Christophe Castagnera

26th May 2020

Blog

Advertising in the Time of Coronavirus

Which brands are getting their Coronavirus advertising right? Creatives give their takes on the best campaigns in recent weeks.

IPA

25th May 2020

Blog

Addressing the myth of the trusted advisor

Julian Ingram argues that the Coronavirus pandemic is a chance for the industry to get back to basics.

Julian Ingram

12th May 2020

Blog

Belonging: Dancing like no one’s watching

Feeling like you belong is important to anyone's workplace success and wellbeing, but how can you help instill this among your staff?

Sarah Ellis

5th May 2020

Blog

The Coronavirus impact: truths, principles and positives

Fold 7's Marc Nohr explores the impact of the Coronavirus our industry, and how to weather it and highlights the positives we should hold on to as we look to the future.

Marc Nohr

5th May 2020

Blog

(Virtually) celebrating CPD greatness

The Coronavirus pandemic didn't stop agencies from celebrating CPD Gold and Platinum with virtual drinks, videos and more.

IPA

4th May 2020

Blog

Will emotion power the global economy out of recession?

Gravity Global's Mark Lethbridge looks at how communications can fuel a global recovery from the Coronavirus pandemic.

Mark Lethbridge

29th April 2020

Blog

How to keep the production industry going, part two

IPA Production Consultant Kim Knowlton gives an update on the latest Government advice for the production industry amid the Coronavirus pandemic.

Kim Knowlton

29th April 2020

Blog

Building boundaries to make the most of your time

Amazing If's Sarah Ellis explains how building boundary habits can help you spend your time better.

Sarah Ellis

22nd April 2020

Blog

Being ‘radically uncertain’ in a certain recession

IPA Effectiveness Editor Carlos Grande asks what uncertainty around the Coronavirus pandemic means for advertisers in the short, medium and long-term.

Carlos Grande

22nd April 2020

Blog

Looking after our furloughed colleagues

Journey HR's Sue Shaw looks at how to engage all of your colleagues and employees during the Coronavirus crisis.

Sue Shaw

15th April 2020

Blog

Five ways to boost your team's bounce

Amazing If's Sarah Ellis outlines five key ways to keep your team motivated during the Coronavirus outbreak.

Sarah Ellis

8th April 2020

Blog

Adapting to new market realities

IPA Director General Paul Bainsfair gives his take on how brands should think about advertising during and post COVID-19.

Paul Bainsfair

31st March 2020

Blog

How to manage your team remotely

IPA CPD Consultant Gwyn March gives her top tips for keeping your team motivated and running smoothly while working from home.

Gwyn March

30th March 2020

Blog

Industry FAQs during the Coronavirus outbreak

The IPA Directors answer some of the biggest questions that you’ve been asking us over the past few weeks about COVID-19.

IPA

27th March 2020

Blog

How to keep the production industry going, part one

Last week, the production industry took a massive blow with nearly all live-action productions being cancelled or postponed.

Kim Knowlton

24th March 2020

Blog

Five ways to motivate yourself in this time of uncertainty

How can we all stay motivated and positive during uncertain times? IPA CPD Consultant Gwyn March gives her five top tips.

Gwyn March

24th March 2020

Blog

Planning your COVID-19 strategy

IPA Finance Director David Clasen outlines the key questions that agencies need to ask of their businesses during the coronavirus crisis.

David Clasen

24th March 2020

Blog

The good comms can do in a crisis

Social and Local's Managing Partner Natalie Richards argues that in uncertain times we should remember that what we do best can have a huge impact in a crisis.

Natalie Richards

23rd March 2020