IPA | Blog Listing

Blog

When’s the best time to plant a tree?

IPA Director General Paul Bainsfair looks back on our year in advertising and picks out the core lessons for the industry to keep front of mind.

Paul Bainsfair

9th December 2020

Blog

Developing a post-COVID budgeting methodology

Havas Media Group's Olivia Dotzek looks at the issues that strategists will face in a post-COVID world as part of the IPA Advanced Certificate in Communications Planning.

Olivia Dotzek

8th December 2020

Blog

Moving beyond time-based pricing models

IPA CLG Chairman, Marc Nohr outlines the principles behind our new report into the nature of client-agency commercial relationships.

Marc Nohr

8th December 2020

Blog

Weathering the tough times together

IPA Director General Paul Bainsfair shares his thoughts on how our agencies have adapted to the pandemic and outlines how the IPA is here to help.

Paul Bainsfair

6th November 2020

Blog

Trust in a time of crisis

During the time of national crisis, when lockdown hit, when it was difficult to know who to trust, younger audiences rediscovered national newspaper brands.

Graeme Griffiths

7th October 2020

Blog

We must not waste our opportunity to build a more sustainable future

Guerillascope's Stuart Bryan looks at how to get consumers to make greener choices despite the financial concerns caused by COVID-19.

Stuart Bryan

7th October 2020

Blog

Line managers: lynchpins to a more equal ad industry?

UM's Michael Brown breaks down new research from the IPA indicating that line managers have the power to transform young talent’s experiences of entering and staying in the ad industry.

Michael Brown

5th October 2020

Blog

The Five Cs of Successful Agency Leadership

JIN UK's Simon John explains why curiosity, consistency, culture, collaboration and creativity are the five keys to leadership in 2020.

Simon John

17th September 2020

Blog

Act fast or risk being sidelined

Armadillo's Chris Thurling outlines three key focuses for agencies to thrive post-pandemic.

Chris Thurling

17th August 2020

Blog

Navigating through the uncertainty

GRA's Jemma Robertson asks what we should learn from how brands have responded to the Coronavirus pandemic.

Jemma Robertson

27th July 2020

Blog

Leading an agency through COVID-19

Guerillascope MD Katy Sharpe looks at what agency leadership needs to do to come through the Coronavirus pandemic stronger.

Katy Sharpe

27th July 2020

Blog

#PrideInside

What does Pride mean for the LGBTQ+ community and their allies in adland? Outvertising’s Lucy McKillop (she/her) and Mark Runacus MBE (he/him) discuss.

Outvertising

26th June 2020

Blog

Bringing your team back together

Former Global Executive Director, Learning and Development at R/GA, Liz Nottingham examines what we need to do when bringing teams back together in the office.

Liz Nottingham

17th June 2020

Blog

Exploring our resilience in times of crisis

Former Global Executive Director, Learning and Development at R/GA, Liz Nottingham explores what resilience is and outlines how we can master it in these difficult times.

Liz Nottingham

1st June 2020

Blog

How affluent consumers are recalibrating happiness

Cream's Charlotte Parks-Taylor explores how affluent consumers are re-evaluating what truly makes them happy.

Charlotte Parks-Taylor

1st June 2020

Blog

New strategies for spaces

Christophe Castagnera asks how businesses and brands are going to rethink experiences on a strategic level.

Christophe Castagnera

26th May 2020

Blog

Advertising in the Time of Coronavirus

Which brands are getting their Coronavirus advertising right? Creatives give their takes on the best campaigns in recent weeks.

IPA

25th May 2020

Blog

Addressing the myth of the trusted advisor

Julian Ingram argues that the Coronavirus pandemic is a chance for the industry to get back to basics.

Julian Ingram

12th May 2020

Blog

Belonging: Dancing like no one’s watching

Feeling like you belong is important to anyone's workplace success and wellbeing, but how can you help instill this among your staff?

Sarah Ellis

5th May 2020

Blog

The Coronavirus impact: truths, principles and positives

Fold 7's Marc Nohr explores the impact of the Coronavirus our industry, and how to weather it and highlights the positives we should hold on to as we look to the future.

Marc Nohr

5th May 2020

Blog

(Virtually) celebrating CPD greatness

The Coronavirus pandemic didn't stop agencies from celebrating CPD Gold and Platinum with virtual drinks, videos and more.

IPA

4th May 2020

Blog

Will emotion power the global economy out of recession?

Gravity Global's Mark Lethbridge looks at how communications can fuel a global recovery from the Coronavirus pandemic.

Mark Lethbridge

29th April 2020

Blog

How to keep the production industry going, part two

IPA Production Consultant Kim Knowlton gives an update on the latest Government advice for the production industry amid the Coronavirus pandemic.

Kim Knowlton

29th April 2020

Blog

Building boundaries to make the most of your time

Amazing If's Sarah Ellis explains how building boundary habits can help you spend your time better.

Sarah Ellis

22nd April 2020

Blog

Being ‘radically uncertain’ in a certain recession

IPA Effectiveness Editor Carlos Grande asks what uncertainty around the Coronavirus pandemic means for advertisers in the short, medium and long-term.