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IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts
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Results 27
Blog
A collection of case studies, showcasing the outstanding work from IPA members in the North West and Manchester, including McCann Manchester’s Aldi Olympics campaign and Havas Media Network's...
Sue Benson
19th July 2024
Weber Shandwick Manchester's Sophie Poston looks at the lessons from the election campaign and Labour's first few days in Government. What can the industry expect from Keir Starmer’s new Labour...
Sophie Poston
9th July 2024
BBH's Will Roscoe examines the role of the brief and the extent to which the brief could be viewed as the most influential factor in developing the communications strategy.
Will Roscoe
3rd January 2024
2024 is due to be a bumper year for UK advertising with the Olympics and Paralympics, UEFA Euros, and the likelihood of a General Election all due in the next 12 months. From AI becoming mainstream...
IPA
2nd January 2024
Do you know what colour hitchhikers should wear? Do you know the best way to get people to read your emails? Do you know what is at the top of Amol Rajan’s Spotify Wrapped list? And do you know...
Paul Bainsfair
14th December 2023
AI might have been the word of the year for Adland, but there were also plenty of other highlights in 2023. From a return to the feel-good factors in creative to the incredible people that make up...
Stephen Barnes, Founding Partner at Collective explores the possibilities surrounding 3D real-time design and how it can revolutionise how we all work.
Stephen Barnes
27th November 2023
Can AI really take our jobs? The Behaviours Agency took part in a Channel 4 series looking at how AI could impact different industries. Here, Account Director Janey Baker explores the process, the...
Janey Baker
16th October 2023
Eric Kreis, Insight Analyst at the IPA, tackles one of the big questions facing our industry right now… What exactly is the Metaverse and why is it so hard to understand?
Eric Kreis
6th March 2023
From attention metrics, to inclusivity progress, to advancing our efforts to address the climate crisis and more…. our agency heads set out what they’re most looking forward to, or looking out for,...
3rd January 2023
From channeling John McClane, to creating necessary friction, to buzzing back in real life, to roaring for our Lionesses, and much more… our agency heads share their ad industry highlights from the...
15th December 2022
Collective Founding Partner Stephen Barnes looks at the Unreal opportunities awaiting ad agencies and why they will revolutionise advertising.
20th September 2022
Why McCann’s Jamie Peate believes advertising should learn from Light Entertainment. The very reason we should pay attention to Light Entertainment is because of its ability to attract and hold the...
Jamie Peate
14th July 2022
David Clasen, IPA Finance Director, dips into his Cannes' highlights and shares observations from his visit to this year's festival. A shift towards common sense and fact-driven analysis was...
David Clasen
As the countdown begins for applications to the IPA Production Essentials Certificate, Kim Knowlton, the course tutor, provides some insight into the essential knowledge required of modern-day...
Kim Knowlton
22nd June 2022
IPA President Julian Douglas on why as we look to branch out in 2022, it’s gamification that will keep people coming back.
Julian Douglas
24th November 2021
IPA President Julian Douglas takes inspiration from the Three Lions and their team-building success to challenge the industry to work collaboratively and supercharge creativity.
22nd July 2021
The UK’s award-winning work at Cannes this year shares a common thread... Empathy, writes Steve Aldridge
Steve Aldridge
28th June 2021
GRA's Jemma Robertson asks what we should learn from how brands have responded to the Coronavirus pandemic.
Jemma Robertson
27th July 2020
Brands around the world have embraced social purpose and altruism in huge numbers. Will this mark a permanent change in what we expect from brands?
Hugh Fitz-Gibbon
Gravity Global's Mark Lethbridge looks at how communications can fuel a global recovery from the Coronavirus pandemic.
Mark Lethbridge
29th April 2020
The tech industry is buzzing with innovation - but what do these headline grabbing announcements actually mean for adland? VMLY&R's Gracie Page asks the question that really matters.
Gracie Page
2nd March 2020
iList judge and Chair of Outvertising, Mark Runacus ask whether brands are doing enough to support the LGBTQ+ community.
Mark Runacus
9th December 2019
In the age of ethical consumerism, Hugh Fitz-Gibbon MIPA looks at the rise of purpose-led marketing.
27th November 2019
M&C Saatchi's Jamie Roston earned a Distinction on this IPA Foundation Certificate question, looking at the importance of creativity.
Jamie Roston
29th October 2019
PHD's Ben Thomas looks at the role of the Maths Men (and Women) and Mad Men (and Women) in adland's future as a part of the IPA Foundation Certificate.
Ben Thomas
16th October 2019
Award winning Creative Director Abi Ellis looks at what can we do to make our own luck and embrace these strange times.
Abi Ellis
23rd July 2019
