Helping IPA member agencies navigate the fast-moving world of Generative AI
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IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts
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Blog
True's Ellie Nicolaou explores the kind of growth that doesn’t always arrive with big milestones or loud transitions. Instead, it often shows up quietly, especially when trust begins to take the...
Ellie Nicolaou
29th January 2026
IPA City Head for Newcastle & North East, Nichola Elgie, celebrates the creativity and talent in the area by showcasing the work of local member agencies.
Nichola Elgie
21st January 2026
IPA President Karen Martin delivered a speech at the IPA President's Reception 2026, exploring why creativity is the single most reliable engine for growth and urging the advertising industry to...
Karen Martin
8th January 2026
True's Ellie Nicolaou reflects on 2025, on completing her apprenticeship, her challenges and achievements and shares the five lessons that changed how she works and thinks.
11th December 2025
IPA Director General Paul Bainsfair looks back at a turbulent 2025 for the advertising industry. How did we adapt and how did we stay airborne?
Paul Bainsfair
8th December 2025
IPA Chair for Scotland, Jim Kelly, celebrates the creativity and talent by showcasing the work of local member agencies.
Jim Kelly
3rd November 2025
From 3 June 2024 to three months in, and now with new experiences - no fluff, no filler. True's Ellie Nicolaou moderated a panel at the IPA Media Planning and Strategy Summit 2025.
30th September 2025
IPA Chair for Northern Ireland, Brian Scott, celebrates the creativity and talent by showcasing the work of the five local member agencies.
Brian Scott
15th September 2025
No fluff, no filler. True's Ellie Nicolaou returns for another first-hand look at how she thinks, works, and rewrites the rules as a Gen Z.
4th September 2025
Mick Mahoney explains the differences between 'uppercase C' and 'lowercase c' creative agencies and why there’s an 'uppercase C' agency bursting to grow out of every 'lowercase c' agency.
Mick Mahoney
12th August 2025
IPA Chair for Scotland, Jim Kelly, celebrates the incredible creativity at Scottish agencies and explains why it is something that we should all cherish and champion.
19th June 2025
IPA Chair for Northern Ireland, Brian Scott, explains how agencies in Northern Ireland are responding to Karen Martin's agenda, and why they are ready to pick up the baton.
12th June 2025
IPA Chair for England & Wales, James Ray, outlines his agenda to champion, celebrate and support world-beating creativity at agencies across England and Wales, and explains why agencies sit in the...
James Ray
21st May 2025
Since 1975, women have taken the opportunity to pursue careers that had previously been inaccessible to them. Today, midlife female creatives should be leveraging their experience and skills to tap...
Jane Evans
4th May 2025
HeyHuman's Neil Davidson looks at what agencies can do to adopt Generative AI meaningfully, without losing creativity as a part of the process.
Neil Davidson
16th April 2025
Anything is Possible's CEO and Co-Founder Sam Fenton-Elstone explains why the agencies that thrive won’t be the ones that adopted AI the fastest. They’ll be the ones that use it with intent. To...
Sam Fenton-Elstone
2nd April 2025
Josh Krichefski delivered a speech at the IPA President's Reception 2025 celebrating the ideas, the people, and the partnerships that make our industry so extraordinary, and looking forward to 2025...
Josh Krichefski
9th January 2025
From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders...
IPA
2nd January 2025
From Taylor Swift and Mr Bates to protecting the mental health of employees and the reemergence of humour within advertising, agency leaders and IPA Group Chairs share their industry highlights...
9th December 2024
Why winning The Creative Shootout 2024 and creating a campaign for Carers UK was such a career highlight for MullenLowe's Cags Gaunt.
Cags Gaunt
5th November 2024
A collection of case studies, showcasing the outstanding work from IPA members in the North West and Manchester, including McCann Manchester’s Aldi Olympics campaign and Havas Media Network's...
Sue Benson
19th July 2024
Weber Shandwick Manchester's Sophie Poston looks at the lessons from the election campaign and Labour's first few days in Government. What can the industry expect from Keir Starmer’s new Labour...
Sophie Poston
9th July 2024
BBH's Will Roscoe examines the role of the brief and the extent to which the brief could be viewed as the most influential factor in developing the communications strategy.
Will Roscoe
3rd January 2024
2024 is due to be a bumper year for UK advertising with the Olympics and Paralympics, UEFA Euros, and the likelihood of a General Election all due in the next 12 months. From AI becoming mainstream...
2nd January 2024
Do you know what colour hitchhikers should wear? Do you know the best way to get people to read your emails? Do you know what is at the top of Amol Rajan’s Spotify Wrapped list? And do you know...
14th December 2023
AI might have been the word of the year for Adland, but there were also plenty of other highlights in 2023. From a return to the feel-good factors in creative to the incredible people that make up...
Stephen Barnes, Founding Partner at Collective explores the possibilities surrounding 3D real-time design and how it can revolutionise how we all work.
Stephen Barnes
27th November 2023
Can AI really take our jobs? The Behaviours Agency took part in a Channel 4 series looking at how AI could impact different industries. Here, Account Director Janey Baker explores the process, the...
Janey Baker
16th October 2023
Eric Kreis, Insight Analyst at the IPA, tackles one of the big questions facing our industry right now… What exactly is the Metaverse and why is it so hard to understand?
Eric Kreis
6th March 2023
Collective Founding Partner Stephen Barnes looks at the Unreal opportunities awaiting ad agencies and why they will revolutionise advertising.
20th September 2022
Why McCann’s Jamie Peate believes advertising should learn from Light Entertainment. The very reason we should pay attention to Light Entertainment is because of its ability to attract and hold the...
Jamie Peate
14th July 2022
David Clasen, IPA Finance Director, dips into his Cannes' highlights and shares observations from his visit to this year's festival. A shift towards common sense and fact-driven analysis was...
David Clasen
