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IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts
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Blog
Warwick Cairns, tutor of the IPA Advanced Effective Storytelling Course explains why the most powerful person in the world is the storyteller.
Warwick Cairns
10th September 2024
Four years after creating a plan to develop shared effectiveness principles, Drummond Central attained IPA Effectiveness Accreditation in 2023. These are some of the lessons learnt from the...
Emma Chaplin
How to ensure that the creative assets you develop are commercially effective - and how to prove it. Gurdeep Puri, tutor of the IPA Advanced Strategic Effectiveness course explores why we need to...
Gurdeep Puri
9th September 2024
Georgina Bramall, Marketing Strategy Director at giffgaff, served as Chair of Judges for this year's IPA CPD Gold programme. Here, she outlines her key takeaways from the process.
Georgina Bramall
3rd June 2024
Gwyn March, IPA CPD Adviser, looks into why apprentice levy funds are left unused while apprenticeships are a crucial way to improve diversity and inclusion in the industry.
Gwyn March
19th January 2024
Kandice Quain, Media Manager at Bray Leino and apprenticeship mentor of her agency’s DEI team, Open House, highlights the key role of apprenticeships in shaping a more inclusive future for the...
Simon Frazier
8th January 2024
Ten years on from taking the IPA Excellence Diploma in Brands, Tony Mattson, Group Head of Strategy at Havas Media Network UK, looks back at his 'I believe...' thesis and the impact the...
Tony Mattson
11th December 2023
IPA CPD Gold Chair of Judges, and Fitbit at Google Director of EMEA Marketing, Joanne Savage explores the key themes from this year's Accreditation, which saw 36 agencies achieve Gold and 24...
Joanne Savage
20th September 2023
Sofia Pires, winner of the President’s Prize for Outstanding Body of Work in the 2022 IPA Excellence Diploma in Brands, explores System 3: the artificial intelligence we access to help us solve...
Sofia Pires
26th January 2023
Isabelle Bale, winner of the Chair’s Prize for Attitude and Inspiration for the 2023 IPA Excellence Diploma in Brands, argues her belief that thinking in a non-binary way, with shades of grey...
Isabelle Bale
As part of the 2022 IPA Excellence Diploma in Brands, Mark Gibbs explains how a climate of crises and mistrust has provided brands with the opportunity to use ethics as a tool for differentiation,...
Mark Gibbs
As part of the 2022 IPA Excellence Diploma in Brands, Red Brick Road's Lisa Gulley explores how thinking counter-intuitively about brand behaviours: embracing the discomfort of pain, truth and the...
Lisa Gulley
As part of the 2022 IPA Excellence Diploma in Brands, Hearts&Science's Lysette Jones argues that we have to take steps to understand how small brands can break through the hold that big brands have...
Lysette Jones
As part of the 2022 IPA Excellence Diploma in Brands, UM Worldwide's Ruth Corrigan examines the inherent gender bias that pervades our industry, and argues that to restore credibility and safeguard...
Ruth Corrigan
Winner of the John Bartle Prize for Best 'I Believe' essay in the 2022 IPA Excellence Diploma in Brands, Wavemaker's Emily Rich argues that brands need to step back from acting like Big-Gods and...
Emily Rich
25th January 2023
Do you know your CPM from your CPT? Do you understand Boolean logic? IPA Research Director Belinda Beeftink explains why everyone working in the media industry should have a basic knowledge of the...
Belinda Beeftink
31st October 2022
As part of the 2022 IPA Excellence Diploma in Brands, delegates were asked to write an opinion piece outlining what brands could do to address a particular cultural or societal challenge and affect...
10th October 2022
Collective Founding Partner Stephen Barnes looks at the Unreal opportunities awaiting ad agencies and why they will revolutionise advertising.
Stephen Barnes
20th September 2022
Why over 90% of all VCCP Media employees have passed the IPA Commercial Essentials Certificate.
Tara Marus
18th October 2021
Forever Beta's Jesper Norgaard, explores how behavioural economics could be used to encourage people to return to gyms as part of the IPA's Advanced Behavioural Economics course.
Jesper Norgaard
6th September 2021
Rock Kitchen Harris' Will Jones channels Shackleton and explores what good leadership looks like in this essay from the 2020 IPA Advanced Leadership and Delegation course.
Will Jones
We’ve asked a selection of leading agency heads for their top business leadership advice and for their sources of inspiration.
IPA Sustainability Action Group
2nd September 2021
Is marketing education preparing young talent properly for the future of our industry? Armadillo's Chris Thurling explores the issue and what we can all do to help fix it.
Chris Thurling
28th July 2021
dentsu X's Max Kelvin asks how behavioural economics could be used to increase the numbers of people cycling to work when commuting returns.
Max Kelvin
21st July 2021
What processes could we put in place to help reduce the spread of COVID when offices re-open?
Harry Davenport
1st July 2021
CPD Gold Chair of Judges Ross Farquhar explains why he's glad 2020 wasn't a ‘forgotten year’ for professional development.
Ross Farquhar
26th April 2021
The Media Shop Scotland's Petya Shumakova examines the relevance of 5G to the ad industry.
Petya Shumakova
18th January 2021
Havas Media Group's Olivia Dotzek explores the importance of managing channels to communications planning.
Olivia Dotzek
SEMA4's Olivia Cox looks at the challenges facing a multinational hotel brand as a part of the IPA Advanced Certificate in Communications Planning.
Olivia Cox
11th January 2021
One Design Agency's Danielle Henley explores the significance of managing channels and creating an ecosystem in brand communications planning.
Danielle Henley
