Gwyn March, IPA CPD Adviser, looks into why apprentice levy funds are left unused while apprenticeships are a crucial way to improve diversity and inclusion in the industry.
73.1% of £6.3M apprentice levy funds were unused in 2023 according to the latest IPA Census. Moreover, very few non levy paying agencies were taking up the Government’s grant of 95% of the training cost for an apprentice. This is a waste of money and of opportunity as apprenticeships are a brilliant way to improve our diversity and inclusion.
At the 2023 IPA Media Planning and Strategy Summit, Kandice Quain of Bray Leino noted “learning through an employer funded apprenticeship gives opportunities to people from all backgrounds.”
The one-stop-shop of information, guidance and inspiration for potential advertising practitioners, talent advisory services, parents, guardians, teachers and our agency employers.
Among its sections are over 60 ways to hire a more diverse workforce – age, ethnicity, neurodiversity, disability, inclusion and more. Agencies can also ask firstname.lastname@example.org questions such as ‘are there any good training providers for that apprenticeship?’ and ‘what are good ways to use the levy to upskill and retain?’
In this free webinar on 7 February, two agencies explain how they used apprenticeship levy money to attract, develop and retain diverse and inclusive employees.
The IPA has, on behalf of its members, submitted a response to the Department for Business & Trade’s call for evidence on 'Smarter Regulation and the Regulatory Landscape'. This includes the industry’s view that the apprentice levy needs reforming, particularly greater flexibility where it can be spent, simplifying the rules and revising upwards funding bands for creative apprenticeships. We continue to work with the other creative industries via the Creative Industries Council Education and Skills Working Group, the Discover Creative Careers programme and attending relevant All Party Parliamentary Groups.Reserve your ticket for the free webinar "Inside apprenticeships – how to maximise talent"
The opinions expressed here are those of the authors and were submitted in accordance with the IPA terms and conditions regarding the uploading and contribution of content to the IPA newsletters, IPA website, or other IPA media, and should not be interpreted as representing the opinion of the IPA.