Gen Z Unfiltered: When confidence wobbles after trust replaces training

The experience of an Account Executive in Adland

Ellie Nicolaou, Account Executive at True, reflects on the often-unspoken moment when training gives way to trust and the confidence dip that can come with it. In this latest piece of her series, she explores what it means to grow in public, navigate self-doubt and learn to stay steady when the safety net disappears.

Hi again, Ellie here. If you missed my last piece in this series, I wrote about what changes when trust replaces training. A sign that I’d moved beyond the structure of my apprenticeship.

Allow yourself to be vulnerable. Because as Gen Z, who’s often described as “confident” and “digital-first”, this part doesn’t get talked about enough. The bit where you’re trusted, but still figuring yourself out. Where responsibility goes up and self-belief stays put.

Ellie Nicolaou, Account Executive, True

At the end of 2025, it felt like I was progressing. Like a shift from being ‘guided’ to ‘relied upon’. But I didn’t fully explore what that noticeable shift does to your confidence. Because the truth is:

When training fades, so does the safety net. It’s like riding a bike when someone quietly removes the stabilisers unannounced. What’s left is your judgement – in rooms that move quickly. You’re expected to contribute to conversations, not just observe. And develop in public, not in the dark.

The quiet confidence dip

Confidence doesn’t appear overnight. It wobbles when you present an idea and read more from the slides than you’d planned, or when feedback lands indirectly. But either way, you still feel it.

There’s a strange tension in being trusted, but not feeling certain. Because I’m no longer the apprentice, but I’m not quite the expert either. I sit in that uncomfortable, in-between space where I’m visible, responsible, and very aware of it.

That space is where growth happens, but self-doubt can also quietly build.

Absorbing the room

One positive thing I’ve noticed is how much more I absorb now. It might be someone’s pause, a slight shift in tone or an energy change. When I first started out, I rarely read into those signals – it’s not that I’m not emotionally intelligent. But now I’m hyper-aware of them. And I internalise them (a lot!).

It’s way too easy to start telling yourself a story that your:

  • Ideas aren’t strong enough.
  • You’re not as ready as you thought.
  • Maybe you should speak less next time.

But reflection has taught me something else the hard way: unless there’s actual evidence to back things up, they’re not always fully true. Rooms have moods, ideas have journeys, and confidence isn’t built on perfect delivery but resilience. There’s no such thing as perfect – something I regularly fail to remind myself.

We’re lucky that in our industry, reflection is often framed as optimisation – looking at what worked, what didn’t, and what you would do differently.

The reflection

The reflection I’m sitting with at the moment is more personal. Yes, it’s the harder kind – asking: do I only feel confident when everything goes well? Am I tying my self-worth too closely to how one presentation lands? Do I still believe I deserve to be in the room on the days I feel average?

But I’m realising growth at this stage isn’t about learning new tools. It’s about learning how to hold yourself steady when you don’t feel your strongest.

Trust, redefined

When trust replaces training, it doesn’t mean you suddenly have all the answers. It means you’re trusted to navigate uncertainty, so:

  • Make that judgement call.
  • Present imperfectly.
  • Learn in public.

Allow yourself to be vulnerable. Because as Gen Z, who’s often described as “confident” and “digital-first”, this part doesn’t get talked about enough. The bit where you’re trusted, but still figuring yourself out. Where responsibility goes up and self-belief stays put.

The real shift

Growth stops looking like applause. And starts looking like simply showing up again – backing your thinking, refining your craft, and speaking up even when your voice shakes slightly.

Confidence, I’m learning, isn’t the absence of doubt. It’s the decision not to let doubt dictate your path.

And perhaps that’s the deeper reflection no one prepares you for.

Catch up with Ellie's session for the IPA Making Sense podcast

 


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Last updated 21 April 2026