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SXSW 2024: Highlights and Key Findings

IPA Director of Media Affairs Nigel Gwilliam delivers his roundup of the key themes from SXSW 2024, what the future holds around AI, the connected ecosystem of things and biotechnology, and what...

  • Published

    8 May 2024

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How brands can create connections with events

What is it about events that makes them so influential? And how can they elevate a brand to build meaningful connections? Events and Activations Director at IMA-HOME, Lucy Tant, takes a look.

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Lucy Tant

25th April 2024

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Legal & Public Affairs Update

Online Advertising Action Plan | ASA Annual Report 2023 | ASA research into green claims in food ads | Green claims in the fashion industry | CMS Committee report on creative sector pay

  • Published

    24 April 2024

Blog

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Advertising: A career for diverse thinkers and wonderful misfits

Attending Advertising Unlocked in 2017 helped Will Nevill kick-start his career in the ad industry. Now an Account Director at The Gate, Will looks back at the experience and explores how you can...

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Will Nevill

17th April 2024

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IPA AI checklist for agencies

We have also set out some points for you to consider, both for your agency’s internal purposes and to provide potential discussion points with clients.

  • Published

    2 April 2024

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Generative artificial intelligence in the workplace policy

This template is an example policy which sets out an agency’s expectations and standards regarding the use of generative artificial intelligence (“generative AI”), both for its own internal...

  • Published

    2 April 2024

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IPA AI checklist for agencies

In our various guidance notes for IPA members on the use of generative AI for advertising, we explain some of the potential pitfalls, give tips for agencies on using generative AI to help agencies...

  • Published

    2 April 2024

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IPA guidance on client contract clauses for AI use

How should agencies contract with clients if they might be using generative AI to create their ads? Much will depend on the discussions between the agency and client, their attitude to risk, the...

  • Published

    2 April 2024

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IPA Annual Review 2023

Read the 2023 annual review to see how we responded to another challenging year for the business as it continued to adjust to new priorities including a cost of living crisis brought on by the continuing war in Ukraine, urgent climate priorities and the widening use of AI in business processes.

  • Published

    21 March 2024

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IPA comments on Government response to AI consultation

IPA comments on Government response to consultation on: "A pro-innovation approach to AI regulation".

  • Published

    15 February 2024

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Media Affairs

If your agency plans and/or buys media and you have a media query, IPA Media Affairs can help. Recent enquiries have included: Ad Net Zero Action 3: media supply chain emissions, IPA Media Climate Charter and media carbon calculations Digital Media Owner Service Level Surveys and more.

  • Published

    5 February 2024

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Guide to Employment Law Changes Ahead in 2024

New Year, New Employment Laws - An Employer’s Calendar Year Guide to Changes Ahead in 2024

  • Published

    18 January 2024

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Attitudes towards future AI engagement

An IPA Insight Pulse Poll of 2,000 people into the ethics, expectations and etiquette of using AI.

  • Published

    4 January 2024

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Agency heads share their 2024 ad industry predictions

2024 is due to be a bumper year for UK advertising with the Olympics and Paralympics, UEFA Euros, and the likelihood of a General Election all due in the next 12 months. From AI becoming mainstream...

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IPA

2nd January 2024

Blog

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May I have your attention, please?

Do you know what colour hitchhikers should wear? Do you know the best way to get people to read your emails? Do you know what is at the top of Amol Rajan’s Spotify Wrapped list? And do you know...

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Paul Bainsfair

14th December 2023

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Agency heads share their 2023 ad industry highlights

AI might have been the word of the year for Adland, but there were also plenty of other highlights in 2023. From a return to the feel-good factors in creative to the incredible people that make up...

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IPA

14th December 2023

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Legal & Public Affairs Update

CAP Consultation on Less Healthy Foods ad restrictions | ASA publishes five-year strategy | Gambling ads | Beware of unlicensed images on agency websites | Government late/long payment initiatives

  • Published

    8 December 2023

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AI - Brand destroyer or brand builder?

IPA President Josh Krichefksi hosts a debate on AI – is it a brand builder or a brand destroyer?

  • Published

    29 November 2023

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AI vs Agency

Can AI really take our jobs? The Behaviours Agency took part in a Channel 4 series looking at how AI could impact different industries. Here, Account Director Janey Baker explores the process, the...

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Janey Baker

16th October 2023

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Legal & Public Affairs Update

Online Safety Bill | Government’s Online Advertising Taskforce | UK/US data bridge | ASA confirms AI generated ads are subject to ad rules

  • Published

    4 October 2023

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Legal & Public Affairs Update

IPA liability and indemnity guidance for agencies on generative AI use | Culture, Media and Sport Committee reports on AI and creative technology

  • Published

    19 September 2023

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IPA liability and indemnity guidance for agencies on generative AI use

This latest update from the IPA Legal Team provides further information on the risks of AI use in advertising, and includes some template wording for an indemnity in order to protect agencies.

  • Published

    19 September 2023

Blog

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What Movers, Shakers and Effecters can expect from EffWorks Global

How are you getting on with planning for 2024? Do you need exclusive evidence-based research and practical inspiration? Book your place at the IPA’s flagship effectiveness event.

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Fran Cassidy & Karen Martin

13th September 2023

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Talent contracts and AI clauses

The IPA Legal Team have seen a number of talent contracts recently which include broad new clauses aimed at protecting talent from having their likenesses ‘copied’ by agencies using AI for purposes...

  • Published

    5 September 2023

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The killer robots are onto us

Agencies that use AI effectively will have a competitive edge over those that don’t. But what actually is AI? What can and can’t it do?

  • Published

    15 August 2023

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The killer robots are onto us

Agencies that use AI effectively will have a competitive edge over those that don’t. But what actually is AI? What can and can’t it do?

  • Published

    15 August 2023

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IPA Business Growth Conference 2023

Highlights from the 2023 IPA Business Growth Conference providing you and your agency with the tools to navigate the disruption and thrive in the long term.

  • Published

    5 July 2023

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Attitudes towards future AI engagement

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

By Eric Kreis

Non Members: £50.00

Members: Free

Details

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Some tips for agencies on using generative AI

With generative AI use as with anything else, agencies need to balance innovation and creativity against the need to protect themselves against risk. We’ve set out some tips for agencies to...

  • Published

    26 May 2023

Blog

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What AI can and can not do for your agency

Anna Legros, Strategy Director Ogilvy, and Joe Procter, Managing Partner, Open Partners compare notes on how artificial intelligence can change the way agencies work – or not.

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Anna Legros and Joe Procter

25th May 2023

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A map for uncharted waters

How can we turbocharge our businesses learning? Marc Nohr and Sara Tate argue in today's uncertain world we have to be able to learn things we didn't know before and to create a culture of learning...

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Marc Nohr & Sara Tate

3rd May 2023

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AI: Creative content - the legal stuff

AI - grasp and manage the legal risks before you fully embrace the new tech for creative content. Right now, it is risky for agencies to be using AI-generated art or other AI-generated materials,...

  • Published

    18 April 2023