Here to help our members with their questions about advertising or employment law.
Download our free material
Whether you need help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place.
Congratulations to the companies that have successfully demonstrated their commitment to their people’s mental health and wellbeing.
Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising
Filters
Date Relevance
Blogs Case studies Documents News Page Publications Videos
AdTech Advertising Effectiveness Awards Commercial COVID-19 Creativity EffWorks Insight & Research Learning & CPD Legal & Regulatory Media Membership People First Planning and Strategy Talent
Client Services Creative Creative Services Digital Finance HR Media New Business Planning and Strategy Production
Results 64
Blog
Josh Krichefski delivered a speech at the IPA President's Reception 2025 celebrating the ideas, the people, and the partnerships that make our industry so extraordinary, and looking forward to 2025...
Josh Krichefski
9th January 2025
From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders...
IPA
2nd January 2025
Document Page
Online supply pathway of age-restricted ads | New fair payment code | Copyright and Artificial Intelligence | CAP and BCAP consultation on changes to the codes to reflect new DMCC Act 2024 | CMA...
Published
18 December 2024
The 2025 Bauer Academy Open Programme offers agencies the chance to tap into apprenticeship standards that are widely used in the creative industry. Whether your agency is new to apprenticeships or...
Gwyn March
10th December 2024
From Taylor Swift and Mr Bates to protecting the mental health of employees and the reemergence of humour within advertising, agency leaders and IPA Group Chairs share their industry highlights...
9th December 2024
House of Lords Food Report recommends total “junk food” ad bans | Government’s Industrial Strategy & Ministerial Meeting | UK to ban the sale single-use vapes from 1 June 2025
28 October 2024
Chair of Judges for the IPA Effectiveness Awards, Catherine Kehoe delivered a powerful speech on the state of marketing effectiveness at the 2024 Awards ceremony, and why the learning from the...
Catherine Kehoe
8th October 2024
True's Ellie Nicolaou explores the key lessons from last month's IPA Media Planning and Strategy Summit and gives her thoughts on what this could mean for the industry's future.
Ellie Nicolaou
1st October 2024
Consumer law timetable for changes | ICC updates international advertising code | Green claims in fashion | Payment Practices
26 September 2024
We must prioritise, simplify and double down on traditional, ‘proper’ communications planning, ensuring the right message is seen by the right people at the right time. A simple comms framework can...
Clare Elder
20th September 2024
With increasing content and channels the need for attention driven media planning has never been more important. And what constitutes attention for different audiences and platforms varies. A key...
Rhian Feather
Learning how best to combine technological capabilities, human judgement and rigorous econometric principles could open up new ways to understand and improve the impact of advertising investment.
Paul Cuckoo
11th September 2024
IPA CPD Adviser Gwyn March is here to bust some common myths about adland to help you recruit the next generation of advertising superstars.
2nd September 2024
Neil Perkin, tutor of the new IPA course "Advanced Application of AI in Advertising" explores why unlocking the value of AI in advertising is about both optimisation and transformation.
Neil Perkin
This is an update to the IPA guidance “All Change – Employment Law Reform Under the Labour Government” (Guidance) after the King’s Speech was delivered on 17 July 2024.
22 July 2024
Takeouts from the 2024 IPA Business Growth Conference. Co:definery CEO Robin Bonn argues that agencies are uniquely placed to take a leadership role in a world where AI, sustainability and...
Robin Bonn
9th July 2024
Page
This in-person and virtual IPA course is for anyone who may have explored AI tools but desires a more strategic view.
5 July 2024
A vibrant convergence of industry leaders, innovators, and thinkers, the three-day Advertising Week Europe is a hub for sharing the latest trends, strategies, and insights shaping the future of...
Lisa Morgan
6th June 2024
Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.
4 June 2024
Georgina Bramall, Marketing Strategy Director at giffgaff, served as Chair of Judges for this year's IPA CPD Gold programme. Here, she outlines her key takeaways from the process.
Georgina Bramall
3rd June 2024
The Department for Science, Innovation and Technology offers a pilot scheme to empower and upskill employees with AI training. The scheme aims to subsidise the cost of AI skills training for SMEs...
31 May 2024
IPA Director of Media Affairs Nigel Gwilliam delivers his roundup of the key themes from SXSW 2024, what the future holds around AI, the connected ecosystem of things and biotechnology, and what...
8 May 2024
What is it about events that makes them so influential? And how can they elevate a brand to build meaningful connections? Events and Activations Director at IMA-HOME, Lucy Tant, takes a look.
Lucy Tant
25th April 2024
Online Advertising Action Plan | ASA Annual Report 2023 | ASA research into green claims in food ads | Green claims in the fashion industry | CMS Committee report on creative sector pay
24 April 2024
Attending Advertising Unlocked in 2017 helped Will Nevill kick-start his career in the ad industry. Now an Account Director at The Gate, Will looks back at the experience and explores how you can...
Will Nevill
17th April 2024
We have also set out some points for you to consider, both for your agency’s internal purposes and to provide potential discussion points with clients.
2 April 2024
This template is an example policy which sets out an agency’s expectations and standards regarding the use of generative artificial intelligence (“generative AI”), both for its own internal...
In our various guidance notes for IPA members on the use of generative AI for advertising, we explain some of the potential pitfalls, give tips for agencies on using generative AI to help agencies...
How should agencies contract with clients if they might be using generative AI to create their ads? Much will depend on the discussions between the agency and client, their attitude to risk, the...
Read the 2023 annual review to see how we responded to another challenging year for the business as it continued to adjust to new priorities including a cost of living crisis brought on by the continuing war in Ukraine, urgent climate priorities and the widening use of AI in business processes.
21 March 2024
IPA comments on Government response to consultation on: "A pro-innovation approach to AI regulation".
15 February 2024
If your agency plans and/or buys media and you have a media query, IPA Media Affairs can help. Recent enquiries have included: Ad Net Zero Action 3: media supply chain emissions, IPA Media Climate Charter and media carbon calculations Digital Media Owner Service Level Surveys and more.
5 February 2024
