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Blog

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GenAI is already here. Now what?

HeyHuman's Neil Davidson looks at what agencies can do to adopt Generative AI meaningfully, without losing creativity as a part of the process.

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Neil Davidson

16th April 2025

Blog

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The future of brand-safe, scalable advertising in an AI world

Collective's Adam Cleaver explores how, with a digital twin in place, AI becomes a powerful ally rather than a risk, allowing brands to explore new ideas without compromising accuracy or integrity.

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Adam Cleaver

10th April 2025

Blog

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Elevating agency work with people-focused AI

Anything is Possible's CEO and Co-Founder Sam Fenton-Elstone explains why the agencies that thrive won’t be the ones that adopted AI the fastest. They’ll be the ones that use it with intent. To...

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Sam Fenton-Elstone

2nd April 2025

Blog

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The future of work: Rethinking roles and embracing change

MG OMD's Robert Beevers explores how shifting from rigid job descriptions to a task-based model creates more adaptable, inclusive, and commercially successful teams,

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Robert Beevers

31st March 2025

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IPA activity calendar 2025 Q2

Plan your next events, courses and quals at the IPA with our handy list of upcoming activities.

  • Published

    26 March 2025

Blog

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The Death (and Revival) of the Art of Planning

The art of media planning is fading as data and AI replace human intuition. But true planning blends creativity with data to shape culture, not just chase metrics. This is a call to revive the...

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Caroline Manning

3rd March 2025

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Holiday booking plans 2025

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

By Caris Brett

Non Members: £50.00

Members: Free

Details

Blog

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Navigating the AI revolution

MG OMD's Robert Beevers explains that while the future of work will be shaped by AI, how we shape it is still up to us, and by actively involving neurodivergent individuals in shaping AI’s evolution.

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Robert Beevers

25th February 2025

Blog

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Five winning strategies from the 2024 IPA Effectiveness Awards

From advertising to grow pricing power or trust and using testing to support the business case for brand building, Warc has picked five proven approaches others can learn from in the most recent...

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Catherine Driscoll

13th February 2025

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Five insights from the 2024 IPA Effectiveness Awards

WARC has compiled insights from the 2024 IPA Effectiveness Awards, a biennial case study competition that links marketing effectiveness to business success.

  • Published

    23 January 2025

Blog

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Even in times of uncertainty, we are stronger together

Josh Krichefski delivered a speech at the IPA President's Reception 2025 celebrating the ideas, the people, and the partnerships that make our industry so extraordinary, and looking forward to 2025...

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Josh Krichefski

9th January 2025

Blog

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Agency heads share their 2025 ad industry predictions

From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders...

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IPA

2nd January 2025

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Legal & Public Affairs Update December 2024

Online supply pathway of age-restricted ads | New fair payment code | Copyright and Artificial Intelligence | CAP and BCAP consultation on changes to the codes to reflect new DMCC Act 2024 | CMA...

  • Published

    18 December 2024

Blog

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Opportunity for agencies to access Creative Industry Apprenticeship Standards

The 2025 Bauer Academy Open Programme offers agencies the chance to tap into apprenticeship standards that are widely used in the creative industry. Whether your agency is new to apprenticeships or...

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Gwyn March

10th December 2024

Blog

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Agency heads share their 2024 ad industry highlights

From Taylor Swift and Mr Bates to protecting the mental health of employees and the reemergence of humour within advertising, agency leaders and IPA Group Chairs share their industry highlights...

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IPA

9th December 2024

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Legal & Public Affairs Update

House of Lords Food Report recommends total “junk food” ad bans | Government’s Industrial Strategy & Ministerial Meeting | UK to ban the sale single-use vapes from 1 June 2025

  • Published

    28 October 2024

Blog

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A new era of marketing effectiveness

Chair of Judges for the IPA Effectiveness Awards, Catherine Kehoe delivered a powerful speech on the state of marketing effectiveness at the 2024 Awards ceremony, and why the learning from the...

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Catherine Kehoe

8th October 2024

Blog

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Embrace curiosity and keep asking questions

True's Ellie Nicolaou explores the key lessons from last month's IPA Media Planning and Strategy Summit and gives her thoughts on what this could mean for the industry's future.

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Ellie Nicolaou

1st October 2024

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Legal & Public Affairs Update

Consumer law timetable for changes | ICC updates international advertising code | Green claims in fashion | Payment Practices

  • Published

    26 September 2024

Blog

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Returning to the origins of our craft

We must prioritise, simplify and double down on traditional, ‘proper’ communications planning, ensuring the right message is seen by the right people at the right time. A simple comms framework can...

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Clare Elder

20th September 2024

Blog

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How to raise the ceiling of media planning in 2025

With increasing content and channels the need for attention driven media planning has never been more important. And what constitutes attention for different audiences and platforms varies. A key...

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Rhian Feather

20th September 2024

Blog

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Will Generative AI help tell causation from correlation?

Learning how best to combine technological capabilities, human judgement and rigorous econometric principles could open up new ways to understand and improve the impact of advertising investment.

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Paul Cuckoo

11th September 2024

Blog

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AI in advertising has to transform the ways of our thinking and working

Neil Perkin, tutor of the new IPA course "Advanced Application of AI in Advertising" explores why unlocking the value of AI in advertising is about both optimisation and transformation.

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Neil Perkin

2nd September 2024

Blog

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How to advertise our industry to young talent

IPA CPD Adviser Gwyn March is here to bust some common myths about adland to help you recruit the next generation of advertising superstars.

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Gwyn March

2nd September 2024

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King’s Speech Cements Foundations for Employment Law Reform

This is an update to the IPA guidance “All Change – Employment Law Reform Under the Labour Government” (Guidance) after the King’s Speech was delivered on 17 July 2024.

  • Published

    22 July 2024

Blog

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How agencies can win as a new world emerges

Takeouts from the 2024 IPA Business Growth Conference. Co:definery CEO Robin Bonn argues that agencies are uniquely placed to take a leadership role in a world where AI, sustainability and...

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Robin Bonn

9th July 2024

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Advanced Application of AI in Advertising Course

This in-person and virtual IPA course is for anyone who may have explored AI tools but desires a more strategic view.

  • Published

    5 July 2024

Blog

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What I learned from Advertising Week Europe

A vibrant convergence of industry leaders, innovators, and thinkers, the three-day Advertising Week Europe is a hub for sharing the latest trends, strategies, and insights shaping the future of...

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Lisa Morgan

6th June 2024

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UK Economic Snapshot May 2024

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

  • Published

    4 June 2024

Blog

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Worth its weight in gold (or platinum)

Georgina Bramall, Marketing Strategy Director at giffgaff, served as Chair of Judges for this year's IPA CPD Gold programme. Here, she outlines her key takeaways from the process.

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Georgina Bramall

3rd June 2024

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Get government support to AI upskill your business

The Department for Science, Innovation and Technology offers a pilot scheme to empower and upskill employees with AI training. The scheme aims to subsidise the cost of AI skills training for SMEs...

  • Published

    31 May 2024

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SXSW 2024: Highlights and Key Findings

IPA Director of Media Affairs Nigel Gwilliam delivers his roundup of the key themes from SXSW 2024, what the future holds around AI, the connected ecosystem of things and biotechnology, and what...

  • Published

    8 May 2024