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Results 358
Blog
MG OMD's Emma Scoular explores the long‑standing problem of linking behaviour to outcomes in the public sector, and why that gap remains stubbornly wide, and may be inherently unbridgeable.
Emma Scoular
31st March 2026
How entry-level creatives can build a good creative career - and why this matters just as much to the companies they work for as it does to the individuals.
Abi Findlay
17th March 2026
Gurdeep Puri explains how writing an IPA Effectiveness Awards paper helps agencies become organisationally stronger and signals marketing leadership in clients.
Gurdeep Puri
12th March 2026
News
Joint IPA Directors of Media Research Dan Flynn and Graeme Griffiths welcome the 'great news' for Barb who play a 'a uniquely important role for the UK advertising and media industry'.
Published
12 March 2026
From making sure you have clear objectives, to helping them help the agency, IPA CPD Adviser Gwyn March explains her top tips for getting the most from an agency internship programme.
Gwyn March
4th March 2026
The 62 shortlisted candidates are from all levels of seniority and represent a wide variety of disciplines, including strategy and planning, production, talent, new business, media and creative,...
26 February 2026
The decline in employment was more pronounced among part-time employees, men and those aged 25 and under.
11 February 2026
Despite the real fears and trade-offs involved, strategist Fauzia Musa says protecting the truth must be cherished in an era of misinformation.
Fauzia Musa
11th February 2026
Low interest categories don't have to feature low interest advertising, if brands bring fresh thinking and entertainment to the task.
Jonny Park
Document Page
When deciding whether you can use a flag in an advertisement, you need to consider whether the flag is protected by any intellectual property rights, whether the territories in which you are using...
10 February 2026
The new guide developed under the Government’s Online Advertising Taskforce provides practical recommendations for advertising practitioners.
5 February 2026
Page
Harnessing GenAI’s creative and operational potential whilst upholding ethical standards.
4 February 2026
Video
How Xero moved beyond functional messaging to connect with the people behind small businesses through trust, humour and emotional storytelling.
3 February 2026
True's Ellie Nicolaou explores the kind of growth that doesn’t always arrive with big milestones or loud transitions. Instead, it often shows up quietly, especially when trust begins to take the...
Ellie Nicolaou
29th January 2026
Palmer's appointment comes at a critical time, as agencies face growing pressure to articulate their value, evolve commercial models and build stronger, more effective client relationships.
22 January 2026
Total overall marketing budgets record saw no change in the final quarter of 2025, according to the Q4 2025 IPA Bellwether Report.
15 January 2026
This session is all about how to facilitate a brainstorm (large or small) to bring out the creative side of people and allow them to let themselves go.
13 January 2026
IPA President Karen Martin delivered a speech at the IPA President's Reception 2026, exploring why creativity is the single most reliable engine for growth and urging the advertising industry to...
Karen Martin
8th January 2026
The CMA’s new price transparency guidance explains how businesses must clearly present total, non‑misleading prices, including all mandatory charges, in advertising and consumer communications,...
5 January 2026
True's Ellie Nicolaou reflects on 2025, on completing her apprenticeship, her challenges and achievements and shares the five lessons that changed how she works and thinks.
11th December 2025
Founder of Planet Positive Production, Carly Stone, attended the IPA Sustainability Summit in November. Here are her key takeaways from the Summit, originally posted to LinkedIn, alongside the...
Carly Stone
1st December 2025
In a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’, Sutherland argues that marketing and advertising have fundamentally failed to explain, price and...
26 November 2025
The IPA and ISBA have been working together on this new version of the CSFA, with law firm, Lewis Silkin, in the hope that it will help their respective members think carefully about their new...
24 November 2025
IPA Director of Effectiveness Laurence Green says agencies have the power to change the way brands are thought about and to demonstrate how their advertising builds brands that pay back in both the...
Laurence Green
6th November 2025
From establishing you have a case through to polishing the final version, the IPA Effectiveness Awards' Mentors can help strengthen your entry to the coveted IPA Effectiveness Awards. Below,...
Mentors for 2026 IPA Effectiveness Awards
Military history and advertising research offer parallel warnings for brands, writes effectiveness author and serial entrepreneur James Hurman. What works for insurgents can be disastrous when...
James Hurman
Gurdeep Puri will coordinate and assist all mentors providing guidance to those submitting an IPA Effectiveness Awards paper.
4 November 2025
Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.
3 November 2025
UK companies revised their budgets up for a second consecutive quarter in Q3 2025, according to the latest IPA Bellwether Report.
16 October 2025
Advanced Certificate in Effectiveness is delivered in 35 hours of online learning, split across five modules.
12 October 2025
According to new analysis of the IPA Databank by Les Binet and Will Davis, budget is eight times more important than ROI when it comes to driving effectiveness, contary to what CMOs beileve are the...
8 October 2025
Kintsugi is the Japanese art of repairing broken pottery. Rather than disguise their efforts, the artist uses gold-dusted lacquer to highlight their work. The effect is striking. Instead of being...
Mark Hatwell
7th October 2025
