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The Future of Account Management

The research by strategic brand consultancy Hall & Partners sets out three immediate actions for...

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Building Bridges with Finance

Drawing on insights from leading marketers and analysts, the IPA report ‘Building Bridges with...

By Fran Cassidy

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The Future of Brand and Agency Relationships

New IPA report identifies five most prominent models for brand and agency relationships over next...

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Pricing for Success

How to build a sustainable commercial partnership. Agencies should expand their thinking when it...

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Gaining the competitive edge

The increasing role of Environmental, Social and Governance (ESG) in marcomms decision-making.

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