Advertising Works 25

Advertising Works 25 contains full versions of the five Gold-winning case studies from the 2020 IPA Effectiveness Awards - the world's most prestigious and rigorously judged effectiveness competition - and summaries of a the 20 case studies that received Silver and Bronze Awards.

The book is edited by Convenor of Judges, Sue Unerman, and also includes seven New Learning chapters, authored by 2020 judges.