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From luxury purchases to digital influences, what defines affluent consumers in 2021?
Non Members: £150.00
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Advertising Works 25 contains full versions of the five Gold-winning case studies from the 2020...
Non Members: £130.00
Members: £106.00
Drawing on insights from leading marketers and customer experience experts, ‘Positive Brand...
Non Members: Digital free, hardcopy £25
Members: Free
From luxury purchases to digital influences, what defines affluent consumers in 2020?
Non Members: £150.00
Members: Free
How and where are people getting their news? Which media and sources do they trust? What is the...
Non Members: £50.00
Members: Free
A survey undertaken in April 2020 looking at UK purchasing habits during the COVID-19 outbreak.
Non Members: £175.00
Members: Free
These are unchartered waters for the automotive industry. Unprecedented times that present all...
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Members: Free
We update our home trends for the new decade. How will we look to upgrade our living spaces in 2020?
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The outlook for tourism in 2020. We update our travel trends for the new decade to consider what...
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Who are the gamers of today? When are they playing and on which devices? Find out all that and...
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This chart deck comprises the results from our Gen Z survey with additional demographic breaks.
Non Members: £250.00
Members: Free
Conference Cuts are designed to distill the key takeaways from noteworthy conferences into a...
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Beyond the white van man stereotypes, who are the tradespeople of today?
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Using a unique mix of neuroscience, cultural history and advertising research, the study shows...
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Members: £25.00
Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...
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Members: Free
Part of our regional and country profile series, this edition focuses on Northern Ireland.
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The outlook for pharma in a country in flux
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Beyond age and family, what defines grandparents today?
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From skincare to social media, what are the latest developments in the beauty and cosmetics...
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At home? In the car? On the train? Find out where (and when and why) people are listening to...
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Identifying the marketing practices and metrics that truly increase profitability.
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Members: Free
From household habits to guilty pleasures, who are the mums of today?
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From household habits to guilty pleasures, who are the dads of today?
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Members: Free
The annual census of IPA membership from 2018. The Agency Census has become the definitive survey...
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Members: Free
Who is winning (and how) in the grocery space?
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Research by the IPA Healthcare Group suggests new digital entrants boost trust in pharmaceutical...
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Members: Free
Sex sells, right? Or does it? See for yourself in our new Trend Perspective.
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Members: Free
Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...
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Members: Free
Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...
Non Members: £150.00
Members: Free
As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the fourth and...
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The South East in numbers - population size and local attitudes, household composition and...
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The East of England in numbers - population size and local attitudes, household composition and...
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Members: Free