Publications & Reports

Essentials studies and insights, free or discounted for members to download.

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InTouch11: Streaming

Who is streaming TV and video and when do they do it? Read all about it in our latest InTouch...

Non Members: £25.00

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Making Sense: The Commercial Media Landscape (Fourth Edition)

One of the striking findings of this report is the changing nature of the relationship between...

By Simon Frazier

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Making Sense: The Commercial Media Landscape (Third Edition)

Following on from the success of our Making Sense: The Commercial Media Landscape (Second...

By Simon Frazier

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Members: Free

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Making sense. The Commercial Media Landscape (Second Edition)

The second IPA TouchPoints report highlights the growing gap between how younger and older...

By Simon Frazier

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Making Sense: The Commercial Media Landscape (First Edition)

A TouchPoints data report to help planners and advertisers to better understand the commercial...

By Simon Frazier

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Members: Free

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Audience Profile: HNWI

From financial lives to consumer behaviours, who are the High Net Worth Individuals of 2022?

Non Members: £50.00

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Living with the Pandemic in October 2021

An internationally respected team of economists, Enders analysis has worked with the IPA and our...

By Enders Analysis

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IPA Insight - Motor Insurance Survey Chart Deck

This chart deck comprises a selection of results from a survey exploring public attitudes to...

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Trend Perspective: Pharma & Healthcare

COVID-19 has put pharma back in the spotlight – giving birth to and boosting an eclectic mix of...

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Members: Free

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InTouch10: Lockdown

How has media consumption across video, audio, and gaming changed during lockdown? Read all about...

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Members: Free

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Audience Profile: Affluent Consumers

From luxury purchases to digital influences, what defines affluent consumers in 2021?

Non Members: £100.00

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Advertising Works 25

Advertising Works 25 contains full versions of the five Gold-winning case studies from the 2020...

Non Members: £130.00

Members: £106.00

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Positive Brand Friction

Drawing on insights from leading marketers and customer experience experts, ‘Positive Brand...

By Nick Milne

Non Members: Digital free, hardcopy £25

Members: Free

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InTouch09: News Consumption

How and where are people getting their news? Which media and sources do they trust? What is the...

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InTouch08: Gaming

Who are the gamers of today? When are they playing and on which devices? Find out all that and...

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IPA Insight - Gen Z Survey Chart Deck - 2019

This chart deck comprises the results from our Gen Z survey with additional demographic breaks.

Non Members: £250.00

Members: Free

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Audience Profile: Tradespeople

Updated for 2022, we explore the attitudes, habits and behaviours that make up the modern British...

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Lemon

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

By Orlando Wood

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Members: £25.00

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InTouch07: VoD

Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...

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Members: Free

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Country Profile - Northern Ireland

Part of our regional and country profile series, this edition focuses on Northern Ireland.

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Members: Free

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Audience Profile: Grandparents

Beyond age and family, what defines grandparents today?

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Trend Perspective: Beauty & Cosmetics

From skincare to social media, what are the latest developments in the beauty and cosmetics...

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InTouch 11 - Podcasts

At home? In the car? On the train? Find out where (and when and why) people are listening to...

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Members: Free

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Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

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Audience Profile: Mums

From household habits to guilty pleasures, who are the mums of today?

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Members: Free

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Audience Profile: Dads

From household habits to guilty pleasures, who are the dads of today?

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Agency Census 2018

The annual census of IPA membership from 2018. The Agency Census has become the definitive survey...

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Trend Perspective: Grocery & Supermarket

Who is winning (and how) in the grocery space?

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Trend Perspective: Sex & Relationships

Sex sells, right? Or does it? See for yourself in our new Trend Perspective.

Non Members: £25.00

Members: Free

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Regional Profile - South East

The South East in numbers - population size and local attitudes, household composition and...

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Members: Free

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Regional Profile - East of England

The East of England in numbers - population size and local attitudes, household composition and...

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Members: Free

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Regional Profile - East Midlands

The East Midlands in numbers - population size and local attitudes, household composition and...

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Members: Free

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