Publications & Reports

This chart deck comprises the results from our Gen Z survey with additional demographic breaks.

Conference Cuts are designed to distill the key takeaways from noteworthy conferences into a...

Beyond the white van man stereotypes, who are the tradespeople of today?

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...

Part of our regional and country profile series, this edition focuses on Northern Ireland.

The outlook for pharma in a country in flux

Beyond age and family, what defines grandparents today?

From skincare to social media, what are the latest developments in the beauty and cosmetics...

At home? In the car? On the train? Find out where (and when and why) people are listening to...

Identifying the marketing practices and metrics that truly increase profitability.

From household habits to guilty pleasures, who are the mums of today?

From household habits to guilty pleasures, who are the dads of today?

The annual census of IPA membership from 2018. The Agency Census has become the definitive survey...

Who is winning (and how) in the grocery space?

Research by the IPA Healthcare Group suggests new digital entrants boost trust in pharmaceutical...

Sex sells, right? Or does it? See for yourself in our new Trend Perspective.

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the fourth and...

The South East in numbers - population size and local attitudes, household composition and...

The East of England in numbers - population size and local attitudes, household composition and...

The East Midlands in numbers - population size and local attitudes, household composition and...

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the first report...

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the third report...

The annual census of IPA membership from 2013. The Agency Census has become the definitive survey...

The annual census of IPA membership from 2008. The Agency Census has become the definitive survey...

A manual for brand-building. Free digital copy, £28 member price for hard copy (£58 for non...

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the second report...

The annual census of IPA membership from 1998. The Agency Census has become the definitive survey...

The annual census of IPA membership from 1999. The Agency Census has become the definitive survey...

The annual census of IPA membership from 2000. The Agency Census has become the definitive survey...