Publications & Reports

For over 100 years we've worked with top agencies in the UK, it's given us a wealth of knowledge we can share with you. It's all free to download or discounted for members.

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InTouch 06 - Podcasts

At home? In the car? On the train? Find out where (and when and why) people are listening to...

Non Members: £50.00

Members: Free

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Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

Non Members: Free

Members: Free

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Audience Profile: Mums

From household habits to guilty pleasures, who are the mums of today?

Non Members: £150.00

Members: Free

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Audience Profile: Dads

From household habits to guilty pleasures, who are the dads of today?

Non Members: £150.00

Members: Free

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Agency Census 2018

The definitive survey of employment trends in media, advertising and marketing communication...

Non Members: £25.00

Members: Free

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Trend Perspective: Grocery & Supermarket

Who is winning (and how) in the grocery space?

Non Members: £50.00

Members: Free

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Brands, Trust & Healthcare

Research by the IPA Healthcare Group suggests new digital entrants boost trust in pharmaceutical...

Non Members: £50.00

Members: Free

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Trend Perspective: Sex & Relationships

Sex sells, right? Or does it? See for yourself in our new Trend Perspective.

Non Members: £50.00

Members: Free

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Effectiveness In Context

Effectiveness in Context is a veritable manual for brand-building, relating theory to practice,...

By Les Binet, Peter Field

Non Members: £52.00

Members: £27.00

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Media in Focus

Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...

By Les Binet and Peter Field

Non Members: £52

Members: £27

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