Publications & Reports

From emphasising environmental issues to engaging with the latest tech, who are pet owners?

From emphasising environmental issues to engaging with the latest tech, who are electric vehicle...

Who is streaming TV and video and when do they do it? Read all about it in our latest InTouch...

One of the striking findings of this report is the changing nature of the relationship between...

Following on from the success of our Making Sense: The Commercial Media Landscape (Second...

The second IPA TouchPoints report highlights the growing gap between how younger and older...

A TouchPoints data report to help planners and advertisers to better understand the commercial...

From financial lives to consumer behaviours, who are the High Net Worth Individuals of 2022?

An internationally respected team of economists, Enders analysis has worked with the IPA and our...

This chart deck comprises a selection of results from a survey exploring public attitudes to...

COVID-19 has put pharma back in the spotlight – giving birth to and boosting an eclectic mix of...

How has media consumption across video, audio, and gaming changed during lockdown? Read all about...

From luxury purchases to digital influences, what defines affluent consumers in 2021?

Advertising Works 25 contains full versions of the five Gold-winning case studies from the 2020...

Drawing on insights from leading marketers and customer experience experts, ‘Positive Brand...

How and where are people getting their news? Which media and sources do they trust? What is the...

Who are the gamers of today? When are they playing and on which devices? Find out all that and...

This chart deck comprises the results from our Gen Z survey with additional demographic breaks.

Updated for 2024, we explore the attitudes, habits and behaviours that make up the modern British...

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...

Brand new for 2024, Northern Ireland in numbers - population size, household composition and...

Beyond age and family, what defines grandparents today?

From skincare to social media, what are the latest developments in the beauty and cosmetics...

At home? In the car? On the train? Find out where (and when and why) people are listening to...

Identifying the marketing practices and metrics that truly increase profitability.

Updated for 2024 - from employment rate to traditional household gender roles and self-care...

Updated for 2024 - from spending habits to media consumption and self-care activities, who are...

The annual census of IPA membership from 2018. The Agency Census has become the definitive survey...

Who is winning (and how) in the grocery space?

Sex sells, right? Or does it? See for yourself in our new Trend Perspective.

Freshly updated for 2024, the South East in numbers - population size and local attitudes,...