Publications & Reports

For over 100 years we've worked with top agencies in the UK, it's given us a wealth of knowledge we can share with you. It's all free to download or discounted for members.

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Audience Profile: Tradespeople

Beyond the white van man stereotypes, who are the tradespeople of today?

Non Members: £150.00

Members: Free

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Lemon.

Using a unique mix of neuroscience, cultural history and advertising research, the study shows...

By Orlando Wood

Non Members: £53.00

Members: £28.00

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InTouch07: Video on Demand

Is Video on Demand still in demand? Find out in our latest InTouch Report on VoD, featuring the...

Non Members: £50.00

Members: Free

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Country Profile - Northern Ireland

Part of our regional and country profile series, this edition focuses on Northern Ireland.

Non Members: £25.00

Members: Free

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Trend Perspective: Pharma & Healthcare

The outlook for pharma in a country in flux

Non Members: £50.00

Members: Free

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Audience Profile: Grandparents

Beyond age and family, what defines grandparents today?

Non Members: £150.00

Members: Free

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Trend Perspective: Beauty & Cosmetics

From skincare to social media, what are the latest developments in the beauty and cosmetics...

Non Members: £50.00

Members: Free

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InTouch 06 - Podcasts

At home? In the car? On the train? Find out where (and when and why) people are listening to...

Non Members: £50.00

Members: Free

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Marketing in the Era of Accountability

Identifying the marketing practices and metrics that truly increase profitability.

By Les Binet, Peter Field

Non Members: Free

Members: Free

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Audience Profile: Mums

From household habits to guilty pleasures, who are the mums of today?

Non Members: £150.00

Members: Free

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Audience Profile: Dads

From household habits to guilty pleasures, who are the dads of today?

Non Members: £150.00

Members: Free

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Agency Census 2018

The annual census of IPA membership from 2018. The Agency Census has become the definitive survey...

Non Members: £25.00

Members: Free

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Trend Perspective: Grocery & Supermarket

Who is winning (and how) in the grocery space?

Non Members: £50.00

Members: Free

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Brands, Trust & Healthcare

Research by the IPA Healthcare Group suggests new digital entrants boost trust in pharmaceutical...

Non Members: £50.00

Members: Free

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Trend Perspective: Sex & Relationships

Sex sells, right? Or does it? See for yourself in our new Trend Perspective.

Non Members: £50.00

Members: Free

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Audience Profile 55-74s Boomers

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Non Members: £150.00

Members: Free

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Audience Profile 35-54s Gen X

Our Audience Profiles contain a fresh mix of proprietary data and qualitative insight, covering...

Non Members: £150.00

Members: Free

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The AI Radar: Winter 2018

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the fourth and...

Non Members: £50

Members: Free

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The AI Radar: Spring 2018

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the first report...

Non Members: £50

Members: Free

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The AI Radar: Autumn 2018

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the third report...

Non Members: £50

Members: Free

Details

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Agency Census 2013

The annual census of IPA membership from 2013. The Agency Census has become the definitive survey...

Non Members: £45

Members: Free

Details

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Agency Census 2008

The annual census of IPA membership from 2008. The Agency Census has become the definitive survey...

Non Members: £45

Members: Free

Details

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Effectiveness In Context

Effectiveness in Context is a veritable manual for brand-building, relating theory to practice,...

By Les Binet and Peter Field

Non Members: Free

Members: Free

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The AI Radar: Summer 2018

As an accompaniment to Sarah Golding’s ‘Magic & the Machines’ agenda we release the second report...

Non Members: £50

Members: Free

Details

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Agency Census 1998

The annual census of IPA membership from 1998. The Agency Census has become the definitive survey...

Non Members: £45

Members: Free

Details

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Agency Census 1999

The annual census of IPA membership from 1999. The Agency Census has become the definitive survey...

Non Members: £45

Members: Free

Details

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Agency Census 2000

The annual census of IPA membership from 2000. The Agency Census has become the definitive survey...

Non Members: £45

Members: Free

Details

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Agency Census 2001

The annual census of IPA membership from 2001. The Agency Census has become the definitive survey...

Non Members: £45

Members: Free

Details

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Agency Census 2002

The annual census of IPA membership from 2002. The Agency Census has become the definitive survey...

Non Members: £45

Members: Free

Details

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Agency Census 2003

The annual census of IPA membership from 2003. The Agency Census has become the definitive survey...

Non Members: £45

Members: Free

Details

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Agency Census 2004

The annual census of IPA membership from 2004. The Agency Census has become the definitive survey...

Non Members: £45

Members: Free

Details

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Agency Census 2005

The annual census of IPA membership from 2005. The Agency Census has become the definitive survey...

Non Members: £45

Members: Free

Details