In partnership with Moore Kingston Smith.

The IPA Accelerator scheme, sponsored by Moore Kingston Smith, is designed to give up-and-coming agencies whose gross income is less than the £500k required for IPA membership* some guidance, help and inspiration as they grow their businesses.

Listed below are all the resources on offer to Accelerator agencies. We hope that, in due course, our Accelerators will progress to IPA membership*, which opens up access to the full range of services and benefits.

(*Please note that being part of the Accelerator scheme qualifies an agency to describe itself as an IPA Accelerator agency but not as an IPA member or member agency – the IPA Accelerator scheme and IPA corporate membership are different forms of engagement.)

Please direct any queries about Accelerator, or membership, to Alex Buxton,

Resources on offer to Accelerator agencies

    Moore Kingston Smith

    Working with the IPA, Moore Kingston Smith provide the Accelerator start-ups with a tailored calendar of events specifically designed to help them as they start out on their growth journeys. Moore Kingston Smith is the only firm of accountants and advisors with a dedicated media office where over 100 media specialists proactively support independent businesses. Using their experience in the sector they work with agencies to help maximise growth and profit potential.

    Legal content

    Free copy of the IPA’s Ad Law book on advertising clearance.

    Access to the Agency Ts&Cs (GDPR long form) to use to create your own standard terms when contracting to provide creative services to clients. 

    Access to the following consultancy/employment templates:

    Talent: Professional development

    Access to a CPD Diary for each employee.

    Member rates to all IPA courses and qualifications.

    Talent: Recruitment and management

    Access to our annual Advertising Unlocked open day to help you find the stars of the future.

    Opportunity to advertise entry-level roles to over 70,000 students and recent graduates through the pioneering career app Debut.

    Free access to the IPA Job Board to advertise vacancies.

    Access to a list of possible HR consultants.

    Insight reports

    Free access to the following Insight Centre online reports:

    Publications and case studies

    Member rate access to IPA publications, case studies and best practice guides.

    Engage in IPA surveys

    Opportunity to participate in, and thereby receive output from, IPA surveys.

    Online communities

    Access to our online networks for Client Relationship and New Business professionals to participate in the debate around best practice and thought leadership.


    Member rate access to IPA awards, events, seminars and conferences (e.g. 44 Club, Business Growth Conference, Eff Week) at member rates. 

    Pitch protection

    Access to the IPA pitch deposit facility, as well as to new business best practice guidance.

    IPA Media Carbon Calculator 

    The Media Carbon Calculator calculates the carbon emissions associated with a media plan based on the media mix. It uses a range of data sources, including DEFRA electricity emissions factors and device power outputs and energy intensity to determine the carbon footprint of a media plan at channel level. Available to IPA Accelerator agencies for £500.

    Accelerator logo

    Access to the IPA Accelerator logo (please email

    View our current Accelerator agencies

    Apply to join the IPA Accelerator scheme

    Complete the application form to join the Accelerator Community

    How can I find out more?

    Please contact Alex Buxton.

    Lisa Jones

    Head of New Business


    0207 201 8277

    Last updated 03 August 2022