IPA names Effectiveness Awards 2024 judging panel

Catherine Kehoe, Jo Arden and Charlie Ebdy will preside over the Client, Industry and Technical Panels

Advertising and marketing experts from the US, Europe and Asia are among the illustrious names on the IPA Effectiveness Awards 2024 judging panel.

Chair of Judges Catherine Kehoe will join Convenor of Judges Jo Arden and Deputy Convenor Charlie Ebdy in presiding over the Client, Industry and Technical Panels, which include representatives from some of the world’s leading brands and agencies, as they analyse the Awards submissions ahead of an awards ceremony in October. Please find out more about the judges

Established in 1980, the IPA Effectiveness Awards have turned effectiveness into the global language of marketing. Acclaimed across the world for their rigour, winning an Effectiveness Award opens doors, builds brands, launches careers, grows budgets, attracts talent, and advances knowledge.

Jo Arden, Chief Strategy Officer, Ogilvy UK and Convenor of Judges for the IPA Effectiveness Awards 2024 said: "I want the IPA Effectiveness Awards 2024 to break new frontiers, bring in people with different perspectives and encourage new thinking; our terrific Client, Industry and Technical Judging Panels judging panels thoroughly reflect that aim.

"Each of our judges is an expert in their field, offering valuable insights into the evaluation of the IPA Effectiveness Awards case studies, and also represent the incredible depth and breadth of talent and knowledge across our industry. They are all going to bring such fresh energy to these brilliant awards."

Client Judging Panel:

  • Lisa Blair, Chief Customer Officer, Money Supermarket Group
  • Magnus Blair, Director of Brand Strategy, Verizon
  • Marzena Bogdanowicz, Former Head of Marketing and Commercial, Women's Football, FA
  • Radha Davies, Director of Brands, Planning and Creative, Sainsburys
  • Ross Farquhar, Marketing Director, Little Moons
  • Kerttu Inkeroinen, Marketing and e-commerce director, Lucky Saint
  • Matt Jennings, CMO, CALM
  • Pawan Kumar Marella, Strategy Director, Unilever
  • Becky Moffat, CMO, HSBC
  • Mark Sandys, Chief Innovation Officer, Diageo
  • Ross Sargeant, Global Head of Media, Allywn
  • Anil Viswanathan, Managing Director, Mondelez Vietnam
  • Naomi Walkland, Vice President, EMEA & APAC, Bumble

Industry Judging Panel:

  • Raheal Aragawi, VP, Strategy Director, BBDO New York
  • Katherine Arnull, UK Group CSO, Golin
  • Dom Boyd, Managing Director, UK Insights & Marketing Effectiveness Practice, Kantar
  • Richard Clay, Head of Strategy, Zenith
  • Jen Costello, Global Chief Strategy Officer, TBWA Worldwide
  • Simeon Duckworth, Global Head of Strategy and Analytics, UCL & WPP
  • Matt Gainsford, Head of Strategy, Lucky Generals
  • Eva Grimmett, CSO, PHD London
  • Clare Hutchinson, CSO, VCCP
  • Jen Jones, Co-Founder, Craft Media
  • Andrew Lopez, Head of Strategy, Weber Shandwick
  • Chetan Murthy, CSO, Bountiful Cow
  • Caroline Parkes, CSO, RAPP
  • Elizabeth Paul, Chief Brand Officer, Martin Agency
  • Jamie Peate, Global Head of Effectiveness & Retail, McCann Worldgroup & McCann
  • Tom Roach, VP Brand Planning, Jellyfish
  • Angela Rodriguez, SVP, Head of Strategy, Alma Miami
  • Kawal Shoor, Founding Partner, The Womb
  • Tom Sussman, Deputy Chief Strategy Officer, Leo Burnett
  • Martin Weigel, CSO, AMVBBDO
  • Venya Wijegoonewardene, SVP, Strategy and Planning, Brainlabs
  • Sam Wise, Executive Strategy Director, Saatchi & Saatchi
  • Emma Withington, Chief Planning Officer, MG OMD

Technical Judging Panel:

  • Chair: Stephen Taylor, Executive Planning Director, VCCP Media
  • Jenny Bullis, Former VP Marketing Science, Meta
  • Neil Charles, Measurement and Modelling Senior Manager, ITV
  • Paul Cuckoo, Worldwide Head of Analytics, PHD Media
  • Mihir Haria-Shah, Customer and Commercial Leader. Channel 4
  • Claire Kendrick, Senior Media Effectiveness Lead, MG OMD
  • Oliver Kunze, Chief Data Officer TBWA Asia, TBWA\Worldwide
  • Chris Love, Head of Performance and Marketing Effectiveness. Virgin Media O2
  • Nadya Ochirova, Marketing Effectiveness Manager, Sage
  • John Perella, Chief Marketing Effectiveness Officer, Parella Mackay Ltd
  • Georgia Protopapa, Head of Marketing Science, PHD
  • Sarah Stallwood, COO and Economist, Magic Numbers
  • Eniola Tay-Agbozo, Analytics and Insights, Head of CPG, Amazon
  • Mihir Warty, CSO, World Rugby
  • Michelle Wong, Leader in Data & Analytics, ex-Farfetch
  • Di Wu, VP Data Science, Jellyfish

The 2024 IPA Effectiveness Awards, include the President’s Prize for Next Generation Brand-building which will be bestowed to the entry that has best-increased marketing effectiveness by recognising the diversity of the population and expanding their communications to include a new generation of customers, or an audience previously ignored, under-represented, or misunderstood. It forms part of Josh Krichefski’s IPA President’s People First agenda to open hearts, eyes, and minds to our industry.

Find out more about the IPA Effectiveness Awards 2024 and download your entry pack.


Entries for the IPA Effectiveness Awards 2024 close on 18 April, with the winners announced at a ceremony on Monday 7 October 2024.

Last updated 28 February 2024