What is shaping the future of advertising? How do you combat the creator economy's effectiveness gap? Why is creativity back at the heart of effectiveness?
For the past decade, the IPA Effectiveness Conference has been the home of the work that works, spotlighting the industry's most rigorous thinking, award-winning case studies and research into how creativity, measurement and commercial growth work together to deliver commercial results for brands.
At this year's conference on Wednesday 7 October, we’ll hear from some of the brightest minds in advertising and marketing, including Les Binet, Orlando Wood, Imogen Coles and the brains behind the latest IPA Effectiveness Award-winning papers to uncover the ongoing tension between brand building and promotions; the creative route to brand coherence; the key drivers of effective sports sponsorship and much more.
If you are looking for the evidence behind what actually drives growth and want to create work that truly works... join us there.
Check out the full agenda and book your place at the IPA Effectiveness Conference
In-person tickets are available from £425 +VAT for IPA members, with virtual tickets available from £220 +VAT. Discounts are available for bulk bookings.
The IPA Effectiveness Conference is sponsored by Analytic Partners, JICMAIL, System1, Thinkbox and Tracksuit
Last updated 10 August 2026