The secrets behind creating work that really works

This is why at our IPA Effectiveness Conference on 7 October we’ll be taking a deep dive into the evidence behind this, drawing out the core lessons that will fuel our future commercial success.

Dr Lee Bofkin, former UK breakdancer, evolutionary mathematician and co-founder of Global Street Art, will kick us off with an impassioned address on the irreplaceable value of human imagination, before we explore the role of creativity, commitment and consistency in driving long-term growth and how to create a language of creative effectiveness that the boardroom will get behind with Leo Burnett's Lilli English, Ancient + Brave's Sarah Booth, Liberty Sky Advisors' Ian Whittaker and Dr Chris Jones from the Ministry of Marketing Effectiveness.

In case that’s not enough, we’ll also have:

• New research into the tension between brand building and promotions
• The key drivers of effective sports sponsorship
• An exclusive look at how this year's IPA Effectiveness Awards Grand Prix was won

Says Laurence Green, Director of Effectiveness, IPA:

“For the past decade, the IPA Effectiveness Conference has been the home of the work that works, spotlighting the industry's most rigorous thinking, award-winning case studies and research into the true drivers of brand growth. So, if you want to hear from some of the brightest minds in advertising and marketing and want to create work that truly works... join us.”

In-person tickets are available from £425 +VAT for IPA members, with virtual tickets available from £220 +VAT. Discounts are available for bookings of 5 places or more.

The IPA Effectiveness Conference is sponsored by Analytic Partners, JICMAIL, System1, Thinkbox and Tracksuit