Congratulations to the winners of the 2020 IPA Effectiveness Awards, who were announced during a virtual awards celebration.
The IPA Effectiveness Awards are the world’s most rigorous and prestigious Awards scheme with entrants having to prove the payback of their communications activity.
In total five gold, six silver and 14 bronze prizes, along with 10 special prizes, were awarded to companies internationally, including in Australia, Canada, mainland Europe and the UK.
The night’s top prize, the 2020 IPA Effectiveness Awards Grand Prix, was awarded to BBH and MediaCom transforming Tesco’s business and adding £4.3bn incremental revenue between 2015 and 2019.
Sixty-four papers were entered into this year’s Awards and were evaluated by three esteemed panels of client, industry and technical judges led by Chairman of Judges Stevie Spring, Convenor of Judges Sue Unerman and Deputy Convenor Harjot Singh.
All winning case studies are available to download from the IPA website or from WARC.
The 2020 IPA Effectiveness Awards are sponsored by Facebook, Google, Marsh, Newsworks, System 1, Thinkbox and Warc. The IPA Effectiveness Awards kick off the EffWorks Global 2020 Conference, which will feature an industry leading line-up of marketing effectiveness experts and cultural commentators present a mix of new effectiveness R&D, unique case studies, keynotes, panels and live Q&A’s across four afternoons of content.