Discover how to commission content that convinces, captivates and converts

Join us at the IPA Effectiveness Conference on Wednesday, 8 October

How do you brief and commission content that not only holds attention but genuinely entertains?

IPA Director of Effectiveness, Laurence Green, will be posing this question and more to ITV Director of Entertainment, Reality & Daytime TV, Katie Rawcliffe and Aidan McClure, CCO at Wonderhood Studios, at next week’s IPA Effectiveness Conference.

At the annual festival of effectiveness, you will also hear cutting-edge insights from former McDonald’s UK CEO Alistair Macrow on the language of leadership, Kraft Heinz’s Karen Owen with the behind-the-scenes story of their remarkable brand turnaround and MassiveMusic’s Roscoe Williamson into the power of music in advertising and how the right music can drive game-changing results.

Other key content includes:

Pioneering new IPA R&D, led by Choreograph’s Jane Christian and Wavemaker UK’s Dominic Charles, into the short- and long-term impact of influencer marketing.
A myth-busting, rallying cry about scale, budgets and budget-setting from Les Binet and Will Davis, Chief Data Officer at Medialab Group.
Tom Roach on how companies can achieve big brand-building effects in an increasingly fragmented media landscape - including a case study on how Vaseline is putting this into practice.
A new look from Anouschka Elliott into the UK’s fastest-growing SMEs and the lessons that their success can teach us.
Behind-closed-doors breakout sessions exploring what we need to do to turn AI into a true engine of effectiveness; what trust in brands and advertising means for Gen Alpha and much more.

The full-day, hybrid conference at London’s Shoreditch Town Hall is where effectiveness evolves, so equip yourself with the insight, knowledge and tools to make you and your work the most effective it can be.

Book your tickets and be part of the movement that’s redefining how marketing drives business growth.

In-person tickets for the conference are available from £395 + VAT, with virtual tickets available from £220+VAT. Discounts are available for bulk bookings of five or more in-person tickets. Bookings of 10 or more tickets will automatically receive a 20% discount on checkout, while bookings of 5-9 tickets will receive a 15% discount.

The IPA Effectiveness Conference 2025 is sponsored by Ekimetrics, Google, JICMAIL, System1, The B2B Institute at LinkedIn, Thinkbox and Tracksuit.