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IPA Effectiveness Awards

Tesco: Green Clubcard

Tesco: Green Clubcard

  • Agency

    EHS 4D

  • Client

    Tesco Stores

  • Brand

    Tesco

  • Date

    2007

Non Members: £50
Members: £25

More Details

News

#

BBH and MediaCom bag IPA Effectiveness Awards Grand Prix for Tesco

BBH and MediaCom were awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix for transforming Tesco’s business and adding £4.3bn incremental revenue...

  • Published

    12 October 2020

IPA Effectiveness Awards

Tesco: How 'Every little helps' was a great help to Tesco

Tesco: How 'Every little helps' was a great help to Tesco

  • Agency

    MullenLowe London

  • Client

    Tesco Plc

  • Brand

    Tesco

  • Date

    2000

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Tesco: How advertising gave a loyalty programme the power to drive growth

Tesco: How advertising gave a loyalty programme the power to drive growth

  • Agency

    BBH, EssenceMediacom

  • Client

    Tesco

  • Brand

    Tesco

  • Date

    2024

Non Members: £50
Members: £25

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News

#

IPA appoints Laurence Green as Director of Effectiveness

Creative strategist turned business director and agency founder Laurence Green will lead the pioneering IPA Effectiveness Pillar.

  • Published

    30 May 2023

News

#

IPA names new Chairs for revamped Excellence Diploma in Brands

Fern Miller and Laurence Green have been appointed as the new co-Chairs of the most highly regarded IPA qualification, the Excellence Diploma in Brands.

  • Published

    29 May 2025

EFFWorks

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The Story of the IPA Effectiveness Awards Grand Prix Paper

Harjot Singh, Deputy Convenor of IPA Effectiveness Awards Judges 2020 interviews Simon Gregory and James Parnum authors of the Grand Prix winning case study for Tesco.

Exam

30th Nov 2026

Excellence Diploma in Brands

Excellence Diploma in Brands

Dubbed the ”MBA of Brands” by former delegates, the Diploma matches 20 brand leaders of tomorrow with world-class thinkers and cutting-edge makers via virtual and face-to-face classrooms: reading,...

Level

  • Level E

MIPA

  • Star
  • Star
  • Star
  • Star
  • Star

Non Members: 7,500 +VAT
Members: 3,750 +VAT

More Details

Exam

31st Dec 2025, 08:00

Ad Net Zero Essentials Certificate (UK)

Ad Net Zero Essentials Certificate (UK)

Understand the climate crisis and the actions to achieve net zero emission, from the development, production and media placement of advertising.

Level

  • Level F

CPD

10 hrs

MIPA

  • Star

Non Members: £120.00
Members: £60.00

More Details