Commercial Certificate

Get to grips with every aspect of agency finance at your own pace with this 8 hour online qualification written for advertising and marketing practitioners by the IPA Finance Business Group. You’ll gain a vital grounding in a broad range of financial issues and the qualification will help you to build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability.

Commercial Certificate

If you have made a booking for this qualification, you will be able to access your online learning in ‘Events & CPD – Training’ via the profile icon.

Who is this qualification for?

As an essential qualification, the learning is applicable to all agency staff, especially for anyone in a client-facing role who is keen to develop their commercial acumen. 

Reminder: to achieve IPA CPD Agency Accreditation 10% of your staff must hold either LegRegs or the Commercial Certificate or both. 

What are the benefits?

  • Gain a full understanding of the roles, responsibilities and processes in the finance department.
  • Get to grips with KPI’s and fee payment structures.
  • Understand by example the financial processes within different agency departments including media specific issues.
  • Discover a new found confidence when negotiating or complying with the terms of a contract
  • Build better relationship with your clients by understanding the financial terminology they use.

View the full Commercial Certificate syllabus.

How the learning is delivered and assessed

IPA members can access this qualification at any time in the year. Candidates can access and download the learning through the IPA website on any device, or via the IPA Learning app.

The 10-hours of online learning is examined via a 30-minute multiple-choice online exam and all candidates must pass two mid-module quizzes to unlock the final exam.

Non-members must book onto an intake and complete the online learning and final exam before their intake closes.

Candidates who achieve a pass grade of 75% in the final exam will be awarded a digital certificate of completion and 1 MIPA star towards personal accreditation

For more information email learning@ipa.co.uk 

View IPA Commercial Certificate Policies


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