IPA Courses and Qualifications

An award-winning suite of courses and qualifications that help individuals, agencies and marketers become more expert and skilled in their roles

The ABG and the Institute of Practitioners in Advertising (IPA) have entered into an important partnership. This is a fantastic opportunity for ABG members and everyone in the business, to access highly acclaimed qualifications and courses, at all levels.

The IPA, incorporated by a Royal Charter, supports and empowers the industry with a globally renowned, award-winning suite of courses and qualifications that help individuals, agencies and marketers become more expert and skilled in their roles.

Starter level

  • IPA Foundation Certificate - A journey through the entire brand communications process in just 30 hours of flexible online learning. Aimed at newcomers to the industry.
  • IPA Digital Performance Essentials Certificate – An overview of the key disciplines in digital marketing, including SEO and Paid Search, to help delegates plan and implement successful digital marketing campaigns.

Mid-level

Mid to Senior level

  • IPA Excellence Diploma in Business - Delivered by the London School of Economics - This programme will deepen your knowledge of the core pillars of business: strategy, finance, and people, guided by thought leaders and LSE experts.
  • IPA Excellence in Brands Diploma - Dubbed the ‘MBA of Brands’ by former delegates, the Diploma matches brand leaders of tomorrow with world-class thinkers and cutting-edge makers to shape careers and help candidates move up to the next level of leadership.

All levels

  • IPA Commercial Essentials Certificate – Enabling delegates to build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability.
  • IPA LegRegs Essentials Certificate – An overview of copyright, defamation, consumer protection and more. Qualification content provided by top UK law firm, Lewis Silkin.
  • IPA Effectiveness Essentials Certificate – Aimed at entry-level advertising practitioners in agency and client businesses and providing a summary of the role and the need for effectiveness in their work.
All IPA Courses and Qualifications
Last updated 01 May 2024