Vlad Komanicky, Founding Partner, Commercial and Strategy Lead, Alchemists
Following the successful IPA white paper Pricing for Success launched in 2019, Vlad Komanicky demonstrates how the learning has been developed into a practical tool-kit that agencies can use in their day-to-day pricing strategies.
Vlad Komanicky, Founding Partner, Commercial and Strategy Lead, Alchemists
Henry Wisdom, Head of Commercial Consultancy, Alchemists