How to Price for Success

Vlad Komanicky, Founding Partner, Commercial and Strategy Lead, Alchemists

Following the successful IPA white paper Pricing for Success launched in 2019, Vlad Komanicky demonstrates how the learning has been developed into a practical tool-kit that agencies can use in their day-to-day pricing strategies.

  • Vlad Komanicky, Founding Partner, Commercial and Strategy Lead, Alchemists
  • Henry Wisdom, Head of Commercial Consultancy, Alchemists
  • Dan Forman, Global Commercial Lead, WPP

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Last updated 27 November 2020