The IPA Effectiveness Conference provides unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness and improve business performance.
The neuroscience of laughter
Professor Sophie Scott, Director, Institute of Cognitive Neuroscience, University College London.
What do we know about creators and effectiveness?
Becky Owen, CMO, Billion Dollar Boy, James Mishreki, Founder and Chairman, Skin+Me, Imogen Coles, UK Head of Influence, Managing Partner, Ogilvy
Creative consistency: a point of view
Karen Martin, CEO, BBH, Andrew Tindall, SVP Global Partnerships, System, Osagie Samuel, Creative, T&Pm
General learnings from the General Election
Rachel Hamburger, Strategy Director, Lucky Generals, Imogen Fox, Chief Advertising Officer, The Guardian, Chris Cookson, Founder and CEO, Uncovered Group
Seize what's starting: the role of experiments
With Simeon Duckworth, Founder, Melt Collective and a panel of industry effectiveness experts.
Demand switching: profitable pursuits that make the world a better place
Leo Rayman, Founder and CEO, Eden Lab, Jo McClintock, VP Brand & Marketing, Trainline
Future value of present spend
Dr Grace Kite, Economist and Founder, Magic Numbers, Liz Kistruck, Chief Financial Officer, Motorway
Present value of future spend
Kate Waters, Director of Client Strategy and Commercial Marketing, ITV, Sameer Modha, Data & Effectiveness Lead, Commercial Strategy Team, ITV
The next quarter vs the next generation
Caspar Yuill, Senior Strategist, AFFINITY, Laurence Green, Director of Effectiveness, IPA, Emma Paxton, Marketing Manager, Mondelez International
Guiness 0.0 vs Lucky Saint: head-to-head
Hannah Thomas, Senior Consumer Planning Manager - Guinness Diageo, Kerttu Inkeroinen, Marketing and E-commerce Director, Lucky Saint, Pete Brown, author
Effectiveness Awards Grand Prix: the first interview
Catherine Kehoe, Chief Marketing and Corporate Affairs Officer, Nationwide, Josh Krichefski, CEO, EMEA & UK, GroupM and IPA President, Catherine Willoughby and Roisin Mulroney, adam&eveDDB
Catch up with past Effectiveness Conferences
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