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Ben Harris' Distinction essay from the Foundation Certificate detailing how McDonald's apply the 7 Ps of marketing.
11th November 2019
Marketing budgets were cut for the first time in seven years. Here's how the industry reacted.
17th October 2019
Brent Hodgins of Mirren Business Development ask if you are focused on the client’s business – or are you just like every other agency?
12th August 2019
Havas' Josh Tilley looks at the impact of the evolving media landscape as part of the IPA Advanced Certificate.
7th August 2019
The Q2 2019 Bellwether Report saw UK marketing budgets flat-line in second quarter following growth in Q1. Here's how the industry reacted.
17th July 2019
This essay earned a Distinction on the IPA's Applied Behavioural Economics course.
Paula Torres Moneu
8th July 2019
Hannah Jones, Head of Insight at Goodstuff examines why today's youth are defined by the word "and" rather than "or".
2nd May 2019
From his recent trip to hear about the technology being developed by tech giants on the West Coast USA, Nigel Gwilliam highlights the importance of being human, of creativity and of narrative to...
3rd December 2018
Chair of Judges and CEO of ITV, Dame Carolyn McCall, and Convenor of Judges and Head of Planning at J. Walter Thompson, Neil Godber, share their biggest take-outs from this year’s IPA Effectiveness...
10th October 2018
In line with the trend seen since the end of 2012, UK marketing budgets were increased further during the first quarter of 2018 as marketing executives helped launch new products, bolstered events...
25th April 2018