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BJL's Charline Fressy looks at how behavioural science could be used to help encourage consumers to use reusable water bottles as part of the IPA's Applied Behavioural Economics course.
2nd March 2020
McCann Manchester's Carl Dunbar looks at how behavioural science could be used to help supermarkets encourage consumers to increase plastic recyling as part of the IPA's Applied Behavioural...
2nd March 2020
Differentology's Sophie Clark looks at how behavioural science could be used to reduce meat consumption as part of the IPA's Applied Behavioural Economics course.
18th February 2020
The accredited MIPA (Member of the IPA) Scheme is the most visible, robust badge of professionalism possible. IPA Chair for Northern Ireland Valerie Ludlow puts a new spin on an age old question.
17th February 2020
This look at how to tackle the homelessness crisis earned a Distinction on the IPA's Applied Behavioural Economics course.
20th January 2020
What can the 20th century tell us about 21st century brand building?
6th January 2020
In the age of ethical consumerism, Hugh Fitz-Gibbon MIPA looks at the rise of purpose-led marketing.
27th November 2019
Ben Harris' Distinction essay from the Foundation Certificate detailing how McDonald's apply the 7 Ps of marketing.
11th November 2019
M&C Saatchi's Jamie Roston earned a Distinction on this IPA Foundation Certificate question, looking at the importance of creativity.
29th October 2019
PHD's Ben Thomas looks at the role of the Maths Men (and Women) and Mad Men (and Women) in adland's future as a part of the IPA Foundation Certificate.
16th October 2019
The Specialist Works' Emma Smith revisits an old client campaign as part of the IPA's Strategic Bootcamp.
2nd October 2019
With the Foundation Certificate turning 16, former IPA President Stephen Woodford looks back at why it was developed in the first place.
3rd September 2019
McCann Bristol's Lauren Chamberlain looks back at an old campaign with fresh eyes from the IPA's Strategic Bootcamp.
27th August 2019
Havas' Josh Tilley looks at the impact of the evolving media landscape as part of the IPA Advanced Certificate.
7th August 2019
McCann WorldGroup's Laura Buckley looks at the importance of consumer journeys as part of the IPA Advanced Certificate.
23rd July 2019
This essay earned a Distinction on the IPA's Applied Behavioural Economics course.
Paula Torres Moneu
8th July 2019
Wunderman Thompson's Kate Bruges celebrated 20 years of IPA CPD at the 2019 CPD Platinum Dinner.
4th July 2019
What can we learn from our 2018 CPD Gold agencies about the future of work?
25th June 2019
This essay by Agency Inc's Matthew Morgan earned a Distinction on the IPA Leadership Course for outlining the seven principles of leadership.
10th June 2019
Cream's Lottie Webb's essay earned a Distinction for the IPA Fundamentals of Branding course for this look at how they use consumer data.
29th May 2019
Chair of Judges for CPD Gold, Direct Line's Kerry Chilvers gives her thoughts on the 2018 submissions.
1st May 2019
What do you do if your agency has some big characters? Mary Budd, HR Knowledge Course Coordinator, looks at the ways HR can help get the most out of life's mavericks.
29th January 2019
What can chess teach us about the marriage of man and machine? Author and Journalist Ian Leslie explores why blending human intelligence and artificial intelligence is critical to the future of our...
4th September 2018
I'm enjoying this current heatwave but my colleague's body odour is making me queasy! How do I handle this situation?
17th July 2018
Helen Tupper, Commercial Marketing Director at Microsoft and Chair of Judges for CPD Gold looks at the agencies who achieved CPD Gold this year and highlights examples of how they are leading the...
3rd July 2018
Sometimes I feel overwhelmed with everything and I don’t feel like I can discuss it with my line manager. Who can I turn to and where can I get help?
23rd May 2018
“Things I used to love doing, such as pitching and presenting in general had become a living nightmare.” This week (14-20 May) is Mental Health Awareness Week and Marc Caulfield, formerly of...
16th May 2018
I feel like I have to tiptoe around the creatives at my agency when passing on negative client feedback. How can I manage the relationship better? I'm an Account Manager and love the agency I work...
25th April 2018
Gyro's Evie Garner discusses the power of the northern creative industries after attending this year's Prolific North Live.
13th April 2018
Helen Tupper, Commercial Marketing Director at Microsoft and Chair of Judges for the IPA's CPD Gold Accreditation explains why managers across the comms industry need to prepare for an AI-led future.
27th March 2018
All Response Media's Ed Feast examines the relationship between PZ Cuzzons' falling sales and their ad spend.
1st March 2018