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Results 32
Blog
A collection of case studies, showcasing the outstanding work from IPA members in the North West and Manchester, including McCann Manchester’s Aldi Olympics campaign and Havas Media Network's...
Sue Benson
19th July 2024
Weber Shandwick Manchester's Sophie Poston looks at the lessons from the election campaign and Labour's first few days in Government. What can the industry expect from Keir Starmer’s new Labour...
Sophie Poston
9th July 2024
Why is it important to eliminate stereotypes and bias about media consumption? Heather Dansie, Insight Director at Newsworks explores what they've been doing to challenge any assumptions and...
Heather Dansie
29th May 2024
2024 is due to be a bumper year for UK advertising with the Olympics and Paralympics, UEFA Euros, and the likelihood of a General Election all due in the next 12 months. From AI becoming mainstream...
IPA Sustainability Action Group
2nd January 2024
AI might have been the word of the year for Adland, but there were also plenty of other highlights in 2023. From a return to the feel-good factors in creative to the incredible people that make up...
14th December 2023
IPA Research Director, Belinda Beeftink explains why having better, easier data access, more widely disseminated is a win-win.
Belinda Beeftink
25th September 2023
Carat's Maddy Sim and Joe Molony argue that when it comes to media behaviours, "the more things change, the more they stay the same", but when looking deeper you can see the ever-increasing...
Maddy Sim & Joe Molony
19th September 2023
Following the launch of My Mum, Your Dad, Emily Rich argues that everyone working in the industry must continue to champion and embrace the positive cultural shifts against ageism that are...
Emily Rich
Effective media planners have always needed self-confidence. Now do they also need a new name? Media Architects, Investment Consultants, Comms Navigators, or Campaign Visionaries… it’s time to...
Jenny Biggam
12th September 2023
Matt Hill, Director of Research & Planning at Thinkbox, the marketing body for UK commercial TV, argues that while investing in ESOV is not popular, it can give brands a competitive edge.
Matt Hill
25th May 2023
As part of the AdGreen Annual Review, IPA Head of Production Eliot Liss explains why we need to be as accountable on sustainability as we are on budgets, airdates, and creativity.
Eliot Liss
4th April 2023
Head of Voice at Grey London, Bee Pahnke explains why there is an epidemic of male violence against women, why they launched Unite for Her to combat it, and what brands can do to help.
Bee Pahnke
6th February 2023
From attention metrics, to inclusivity progress, to advancing our efforts to address the climate crisis and more…. our agency heads set out what they’re most looking forward to, or looking out for,...
3rd January 2023
IPA Director General Paul Bainsfair looks back at the economic and political instability of the past few years and asks what are we actually afraid of, and where are there signs of hope?
Paul Bainsfair
15th December 2022
From channeling John McClane, to creating necessary friction, to buzzing back in real life, to roaring for our Lionesses, and much more… our agency heads share their ad industry highlights from the...
As the countdown begins for applications to the IPA Production Essentials Certificate, Kim Knowlton, the course tutor, provides some insight into the essential knowledge required of modern-day...
Kim Knowlton
22nd June 2022
Hearts & Science's Tessa LeGassick explores the findings of our latest IPA TouchPoints 'Making Sense' report and what it says about generational media habits.
Tessa LeGassick
2nd March 2022
IPA President Julian Douglas on why as we look to branch out in 2022, it’s gamification that will keep people coming back.
Julian Douglas
24th November 2021
Carat Global CSO Sean Healy re-examines Professor Byron Sharp’s Laws of Marketing Growth in the context of 2021.
Sean Healy
8th June 2021
Yonder Media's Ed Cox explains why it’s time to accelerate the industry’s pace of change.
Ed Cox
24th May 2021
Sherif Guindy and Matt McIntyre explore how to build customer relationships online without third-party cookies.
Sherif Guindy and Matt McIntyre
12th May 2021
Following the launch of our new IPA TouchPoints report, Making Sense, the IPA’s Simon Frazier explores what you need to know about commercial media in the 2020s.
Simon Frazier
23rd February 2021
Havas Media Group's Olivia Dotzek explores the importance of managing channels to communications planning.
Olivia Dotzek
18th January 2021
TPA's Tom Robertshaw explores the opportunities and challenges facing advertisers following the introduction of 5G technology as part of the IPA Advanced Certificate in Communications Planning.
Tom Robertshaw
8th December 2020
During the time of national crisis, when lockdown hit, when it was difficult to know who to trust, younger audiences rediscovered national newspaper brands.
Graeme Griffiths
7th October 2020
IPA Director of Media Affairs Nigel Gwilliam sets out the current state of play and next steps off the back of the ISBA PwC Programmatic Supply Chain Study.
Nigel Gwilliam
13th May 2020
IPA Director General Paul Bainsfair gives his take on how brands should think about advertising during and post COVID-19.
31st March 2020
Effectiveness guru Les Binet looks at the commercial media landscape and how marketers can make sense of it.
Les Binet
18th February 2020
iList judge and Chair of Outvertising, Mark Runacus ask whether brands are doing enough to support the LGBTQ+ community.
Mark Runacus
9th December 2019
Havas' Josh Tilley looks at the impact of the evolving media landscape as part of the IPA Advanced Certificate.
Josh Tilley
7th August 2019
As former Prime Minister Benjamin Disraeli once said: “There are three kinds of lies: lies, damned lies, and statistics.” And the same is as true today as when he first coined the phrase, according...
Lorna Hawtin
24th November 2017
Has the bubble burst on creativity? Are our brains logging out as our computers are logging in? St Luke’s and Karmarama co-founder Dave Buonaguidi cuts to the quick.
Dave Buonaguidi
25th September 2017
