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Comments from around adland as marketing budgets saw their strongest upward revisions since Q1 2019 with businesses preparing for economic recovery.
19th July 2021
Carat Global CSO Sean Healy re-examines Professor Byron Sharp’s Laws of Marketing Growth in the context of 2021.
8th June 2021
Yonder Media's Ed Cox explains why it’s time to accelerate the industry’s pace of change.
24th May 2021
Test your knowledge, and potentially break out of your bubble, by taking our consumer quiz, with comprehensive answers provided below from our 2021 IPA TouchPoints data.
24th May 2021
Sherif Guindy and Matt McIntyre explore how to build customer relationships online without third-party cookies.
Sherif Guindy and Matt McIntyre
12th May 2021
Following the launch of our new IPA TouchPoints report, Making Sense, the IPA’s Simon Frazier explores what you need to know about commercial media in the 2020s.
23rd February 2021
Havas Media Group's Olivia Dotzek explores the importance of managing channels to communications planning.
18th January 2021
TPA's Tom Robertshaw explores the opportunities and challenges facing advertisers following the introduction of 5G technology as part of the IPA Advanced Certificate in Communications Planning.
8th December 2020
During the time of national crisis, when lockdown hit, when it was difficult to know who to trust, younger audiences rediscovered national newspaper brands.
7th October 2020
IPA Director of Media Affairs Nigel Gwilliam sets out the current state of play and next steps off the back of the ISBA PwC Programmatic Supply Chain Study.
13th May 2020
IPA Director General Paul Bainsfair gives his take on how brands should think about advertising during and post COVID-19.
31st March 2020
Last week, the production industry took a massive blow with nearly all live-action productions being cancelled or postponed.
24th March 2020
Effectiveness guru Les Binet looks at the commercial media landscape and how marketers can make sense of it.
18th February 2020
Marketing budgets returned to positive territory in Q4 2019. Here's how the industry reacted.
15th January 2020
iList judge and Chair of Outvertising, Mark Runacus ask whether brands are doing enough to support the LGBTQ+ community.
9th December 2019
Marketing budgets were cut for the first time in seven years. Here's how the industry reacted.
17th October 2019
IPA Media Futures Group Chair Tom George comments on ITV's and Channel 4's call for longer ad breaks.
5th September 2019
Havas' Josh Tilley looks at the impact of the evolving media landscape as part of the IPA Advanced Certificate.
7th August 2019
The Q2 2019 Bellwether Report saw UK marketing budgets flat-line in second quarter following growth in Q1. Here's how the industry reacted.
17th July 2019
Oscar Romero, Managing Partner at Performics, on why the bewildering landscape of digital performance media is an integral part of your business.
19th July 2018
Lawrence Weber, Managing Partner for Innovation at Karmarama, on facial recognition technology and the three questions brands should consider before implementing new tech.
24th May 2018
David Coombs, Head of Strategic Services at Cheil UK, on how the humanisation of user/device interaction creates significant opportunities for brands.
18th May 2018
Derek Morris, Chairman of ABC and a Consultant at Publicis is raising a toast to transparency - and here's why you should be too.
14th March 2018
Beyond the numbers, it’s clear that OOH presents a huge opportunity for brands - if they’re brave enough to seize it, argues Rapport's Paul Sambrook.
31st January 2018
As former Prime Minister Benjamin Disraeli once said: “There are three kinds of lies: lies, damned lies, and statistics.” And the same is as true today as when he first coined the phrase, according...
24th November 2017
“AI and machine learning are the new hot buttons on industry BS bingo sheets.” Neil Davidson, Managing Director and Partner of HeyHuman argues what AI is (and isn’t) and how agencies can get the...
22nd November 2017
Has the bubble burst on creativity? Are our brains logging out as our computers are logging in? St Luke’s and Karmarama co-founder Dave Buonaguidi cuts to the quick.
25th September 2017
Earlier this year IPA President, Sarah Golding, set out her ‘Magic and the Machines’ agenda and a new programme to help agencies fully embrace data and “the machines”, to deliver better marketing....
19th September 2017
The IPA and ISBA have launched a 'A Matter of Fact', which is a collective call to action for more accountable media data. Richard Marks, Owner of Research The Media, outlines why it is vital that...
13th June 2017