New IPA President Josh Krichefski's three-prong, ‘People First’ agenda will open people’s eyes to the ad industry and open the hearts and minds of those working within agencies, in order to boost the overall health and wealth of the agency business.
Within his speech, Krichefski will set out the three key tenets of his agenda:
Says Krichefski: "We don’t have factories, trucks, manufactured goods. Our people are everything. It’s their brilliance and imagination which is what makes us who and what we are. And that’s why we have to look after them."
Let’s take the steps needed to create the most inclusive workplaces imaginable. And let’s support a resilient, thriving and mentally healthy workforce and empower them to write the future of advertising.
To re-frame advertising’s cultural and societal relevance in modern Britain to attract the best talent, Krichefski will set out the following five actions:
To help retain and nurture advertising talent, Krichefski is a passionate believer that “everyone within the ad agency business must feel that they belong, that they’re seen, and they’re safe”, The IPA will help to achieve this by:
As a long-standing and instrumental mental health ambassador, the third core tenet of Krichefski’s agenda will see him usher in a new era of mental health by rolling out a three-point framework to the advertising agency business to help restore the shine of its people. Krichefski’s will deploy the advertising industry as trailblazers in this area for which he is seeking a commitment from all IPA member agencies to sign up.
The framework is informed by recent research from Deloitte which has found that the estimated total annual cost of poor mental health to employers has increased by 25 percent since 2019, reaching close to £56 billion in 2021 (2022). Concurrently, mental health calls to advertising and media charity NABS rose year-on-year by 31%; compared to pre-pandemic figures this is a 74% increase.
The three-point mental health framework can be broken down as: 1. Empower, 2. Support and 3. Prevent:
Says Krichefski: "Prioritising mental health in the workplace not only benefits workers, but employers through increased productivity, retention, and innovation, and society as a whole through improved family and community wellbeing, social cohesion, and economic performance. Yet mental health is widely misunderstood and under-resourced by employers. Even those that want to support mental health can lack knowledge of best practices or resources to implement them, while others lack confidence in the utility of workplace interventions to produce positive returns."
By providing employers with an effective, feasible, and flexible framework to implement within their organisations that supports worker mental health and in turn, fosters a healthy and productive workforce, I believe we will all win.
The framework will be developed over the coming months and housed, and supported by, a New IPA Era on Mental Health Resource Hub.
Josh will be speaking more about his People First agenda at the IPA Talent & Diversity Conference on Wednesday 19 April.Book your place now