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Carat used TouchPoints to help construct a new media approach for Gocompare.com – plans tailored to optimum communication times by audience segment while maintaining broadcast presence for awareness.
Published
24 April 2017
TouchPoints was key in helping Havas flesh out and understand the difficult to define SME & Micro SME audiences and the varying sector behaviours within these groups.
Using TouchPoints to understand the content consumption and media behaviours of the football audience across The Sun’s digital and print offering. This understanding contributed to developing...
Wavemaker used TouchPoints unique time data to identify the right moments in which to frame communication to encourage positive behaviour change and action amongst their target audience.
To ensure the campaign worked as hard as possible in activation terms, TouchPoints was used to identify key drinking moments for the target audience and when they were exposed to OOH media, both...
When, during both the week and day, consumers are undertaking life admin chores such as bills and insurance, is one of TouchPoints unique sets of data. Starcom used this data to identify potential...
We know that mood matters when advertising to people. If consumers are in a good mood, then branding messages are more likely to stick. Traditionally, the advertising industry looked at time and...
In this example, Confused.com leveraged drivers’ happy moments to create positive associations with their brand. PHD used IPA TouchPoints data to gain insight into happiness levels by time of day,...
Using IPA TouchPoints mood data to understand when shoppers might be more emotionally primed to make an impulse purchase, enabled Vizeum to hone contextual planning and make the plan for this...
Integrating digital audio reach and frequency into the TouchPoints Channel Planner to allow cross media comparison and planning.
DCM used both the TouchPoints diary data and the Channel Planner to help build a case for the use of cinema as part of a connected consumer journey for the DFS audience.
Using TouchPoints data, The Kite Factory created new growth for their client the charity WaterAid. This growth was generated by using TouchPoints to understand the value exchange between consumers...
OMD UK used IPA TouchPoints in a number of ways. Firstly, they used TP’s time diary to understand how and where their male target audience choose to spend their time, which enabled them to identify...
IPA TouchPoints was central in developing a ‘Location Framework’ from which to understand OOH environments since it links location with time, two variables that are inextricably connected when...
While using IPA TouchPoints data to scope the topic, the Royal Mail MarketReach identified that using life stage rather than age as a definition, provided clearer insights and a persuasive...
27 April 2017
The BBC team used IPA TouchPoints’ unique daily life data to give audience context to the digital and device data they had and in order to identify opportunities in the non-linear audio space.
Mediabrands describe how creating a bespoke client tool using TouchPoints passive data gave their planners an agile means of providing insight into apps and website use.
IPA TouchPoints data enabled the Thinkbox team to create a robust and comparable estimate of the amount of time UK consumers spend with different forms of video demonstrating that broadcast...
Comparative study of media habits of people in the communications industry – and how they differ from general population using the TP methodology to collect the data and the TouchPoints data as a...
A unique feature of TouchPoints is the e.diary data which clients use to better understand the daily lives and media consumption of their target consumers. One of the best examples is Carat’s use...
25 April 2017
The unique mood and emoticon data collected by the TouchPoints e.diary is widely used in the strategic development of campaigns. This case study from Maxus, is a great example of how TouchPoints...
The unique mood and emoticon data collected by the TouchPoints e.diary is widely used in the strategic development of campaigns. This case study from Carat is a clever example of how TouchPoints...
The birth and exponential growth of Social Networking in the past decade has led to resurgence in interest in Word of Mouth (WOM) – the oldest form of communication. From TouchPoints3 onwards TP...
The e.diary goes beyond just media consumption – it provides the context of that communication in terms of location, social environment, life activity, mood and people’s activity both before and...
The TouchPoints Channel Planner was the first, industry available cross media Channel Planner. It calculates reach and frequency performance for multi channel campaigns against a vast array of...
The TouchPoints Hub was created as a base not only for the integration of the industry media currencies but also as a base for users own fusions – their own segmentations, surveys, client datasets...
TouchPoints was designed to be used in combination with other datasets so that joint insight can be leveraged and extended. This case history is a unique example of how the richness of the data...
TouchPoints’ time series data is widely used by many subscribers, however, this example from PHD for their client YouTube highlights how well TP can be used to enhance qualitative insights –...
This joint C4/OMD case study is a great example of how a well conducted and thought out segmentation can be used all the way through the marketing process. Beyond that, it also shows how a great...
26 April 2017
The TouchPoints datasets have always informed users of the scale and duplication of cross platform audiences to all media brands. In this example, The Guardian extended and enhanced the standard...
Behavioural economics, Erwin Ephron’s recency theory and much industry research propose that reaching people at relevant times with relevant messages can improve communications effectiveness....
This case history by Exterion Media – the out of home contractor – is an excellent example of using TouchPoints to enhance a proprietary data base, in this case their London Worker Survey, to...