Who is listening to podcasts and where do they do so? What's the most popular podcast genre and how are people listening to this? Read all about it in our updated InTouch report for 2025, including the latest TouchPoints data, market innovations, and also featuring a guest perspective from Sarah Ray, Commercial Podcast Director at Global.
InTouch is a micro-report series created by the IPA Insight Centre. Each report provides an illustrative snapshot of a consumer-facing category, service or technology, utilising a mix of proprietary IPA TouchPoints data and subscription third party data to inform each topic.
Published March 2025