Glean cutting-edge insights to boost your marketing effectiveness

Be part of the movement that’s redefining how effective marketing drives business growth on Wednesday, 8 October

For your opportunity to be at the forefront of cutting-edge discussions and insights from leading experts to boost your marketing effectiveness, join us for the IPA Effectiveness Conference 2025 on Wednesday, 8 October.

At the conference, you will hear brand new R&D into the short- and long-term impact of influencer marketing; what the fastest-growing SMEs have in common and the lessons that their success can teach us; and how companies can achieve big brand-building effects in an ever-evolving media landscape.

You will also have the opportunity to join a number of more intimate, behind-closed-doors breakout sessions that will provide an even deeper dive into a range of effectiveness topics – fuelled by debate and enriched by Q&As.

Topics will cover what we need to do to turn AI into a true engine of effectiveness; what needs to change so effectiveness thinking works for everyone, not just neurotypical audiences; what the Effectiveness Accreditation showed us about effectiveness culture across the industry; and what trust in brands and advertising means for Gen Alpha and beyond.

Other key content includes:

A myth-busting, rallying cry about scale, budgets and budget-setting from the Godfather of Effectiveness, Les Binet and Will Davis, Chief Data Officer at Medialab Group.
IPA President Karen Martin in conversation with Director of Entertainment, Reality & Daytime TV at ITV, Katie Rawcliffe.
An exploration into power of music in advertising and how the right music can drive game-changing results.
Alistair Macrow, UK CEO at McDonald’s, on the language of the C-Suite and how to turn effectiveness into boardroom impact.
A behind-the-scenes look at one of the biggest brand turnarounds in recent years, Kraft Heinz.

The full-day, hybrid conference at London’s Shoreditch Town Hall is where effectiveness evolves, so equip yourself with the insight, knowledge and tools to make you and your work the most effective it can be.

Book your ticket and be part of the movement that’s redefining how marketing drives business growth.

In-person tickets for the conference are available from £395 + VAT, with virtual tickets available from £220+VAT. Discounts are available for bulk bookings of five or more in-person tickets. Bookings of 10 or more tickets will automatically receive a 20% discount on checkout, while bookings of 5-9 tickets will receive a 15% discount.

The IPA Effectiveness Conference 2025 is sponsored by Ekimetrics, Google, JICMAIL, System1, The B2B Institute at LinkedIn, Thinkbox and Tracksuit.