Courses & Qualifications

Our award-winning learning and development programme has been created by the industry's top practitioners. It covers every discipline at every level, from apprentice to CEO.

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Exam

31st Jul 2023, 07:00

Media Research Essentials Certificate

Media Research Essentials Certificate

Gain the essential media research knowledge and skills that anyone working within the media industry should have to succeed.

Level

  • Level F

CPD

20 hrs

MIPA

  • Star
  • Star

Non Members: 500.00+VAT
Members: 250.00+VAT

More Details

Online Course

Online

Advanced Certificate in Marketing Technology

Advanced Certificate in Marketing Technology

IPA members can claim up to 35% on the Advanced Certificate In Marketing Technology (Martech) delivered by LXA, which has been designed to provide you with a holistic overview of the what, why, and...

  • Start date

    10th August 2023

  • End date

    31st December 2024

  • CPD

    18 hrs

Non Members: £995 + VAT
Members: £646.75 + VAT
Student: ---

More Details

Online Course

Online

IPA Excellence in Business

IPA Excellence in Business

IPA members can claim up to 15% discount on the IPA Excellence in Business - MBA Essentials online certificate course, delivered by LSE. This course will deepen your knowledge of the core pillars...

  • Start date

    10th August 2023

  • End date

    31st December 2024

  • CPD

    95 hrs

Non Members: £3200+vat
Members: £2720+vat
Student: ---

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Exam

4th Oct 2023, 07:00

Digital Performance Essentials Certificate

Digital Performance Essentials Certificate

Discover the key disciplines in digital marketing, including SEO and Paid Search, and develop the skills you need to plan and implement successful digital marketing campaigns.

Level

  • Level F

CPD

10 hrs

MIPA

  • Star
  • Star

Non Members: ---
Members: ---

More Details

Exam

31st Dec 2024, 08:00

LegRegs Essentials Certificate

LegRegs Essentials Certificate

Gain an understanding of copyright, defamation, consumer protection and more. Qualification content provided by top ranking law firm, Lewis Silkin.

Level

  • Level F

CPD

10 hrs

MIPA

  • Star

Non Members: £250.00
Members: Free

More Details

Exam

31st Dec 2024, 08:00

Commercial Essentials Certificate

Commercial Essentials Certificate

Build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability.

Level

  • Level F

CPD

8 hrs

MIPA

  • Star

Non Members: £250.00
Members: Free

More Details

Exam

31st Dec 2024, 08:00

Effectiveness Essentials Certificate

Effectiveness Essentials Certificate

Understand the role and the need for effectiveness in your work in just ten hours of online learning. Make better, more informed, more strategic decisions and empower yourself to work more...

Level

  • Level F

CPD

10 hrs

MIPA

  • Star

Non Members: £250.00
Members: Free

More Details

Course

Online, Webinar

Advanced Client Relationships Course

Advanced Client Relationships Course

The course will provide you with everything you need to help drive greater growth for your agency. You’ll acquire advanced skills and knowledge in topics such as developing long-term sustainable...

  • Start date

    22nd January 2025

  • End date

    5th March 2025

  • CPD

    7 hrs

Non Members: £562.50+VAT
Members: £375+VAT
Student: ---

More Details

Course

IPA44 Belgrave Square, London, SW1X 8QS

Advanced Strategic Effectiveness Course

Advanced Strategic Effectiveness Course

This in-person course introduces participants to the thinking and tools required to define and demonstrate the value their strategy and creative solutions generate. It is aimed at agency brand...

  • Date

    20th February 2025

  • CPD

    8 hrs

Non Members: £750+vat
Members: £500+vat
Student: ---

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Exam

25th Feb 2025, 08:00

Foundation Certificate (Global)

Foundation Certificate (Global)

Adapted for candidates outside of the UK. A journey through the entire brand communications process in just 30 hours of flexible online learning.

Level

  • Level F

CPD

30 hrs

MIPA

  • Star
  • Star

Non Members: £550.00
Members: £275.00

More Details

Course

44 Belgrave Square, London, SW1X 8QS

Advanced Application of AI in Advertising Course

Advanced Application of AI in Advertising Course

This in-person course is for anyone who may have explored AI tools but desires a more strategic view on how they can understand the value that AI can bring to their roles and their clients.

  • Date

    11th March 2025

  • CPD

    8 hrs

Non Members: £560+VAT
Members: £375+VAT
Student: N/A

More Details

Course

44 Belgrave Square, London, SW1X 8QS

Presentation Skills Essentials Course

Presentation Skills Essentials Course

This in-person course gives you the tools and training to bring about long-term improvements. You’ll understand the importance of content, structure and an impactful start.

  • Date

    13th March 2025

  • CPD

    8 hrs

Non Members: £560+VAT
Members: £375+VAT
Student: N/A

More Details

Exam

24th Mar 2025, 08:00

Advanced Certificate in Communications Planning

Advanced Certificate in Communications Planning

Become the strategic communications planning lead for your client’s business with this seven-month online qualification.

Level

  • Level A

CPD

45 hrs

MIPA

  • Star
  • Star
  • Star
  • Star

Non Members: £2000.00
Members: £1000.00

More Details

Course

IPA44 Belgrave Square, London, SW1X 8QS

Account Handling Essentials Course

Account Handling Essentials Course

This in-person course will help you to grow, develop and progress in the fast-paced environment of the advertising industry and is especially helpful to those that are new to agency life.

  • Date

    26th March 2025

  • CPD

    6 hrs

Non Members: £560 + VAT
Members: £375 + VAT
Student: ---

More Details

Exam

27th Mar 2025, 08:00

Advanced Certificate in Effectiveness

Advanced Certificate in Effectiveness

Develop a greater understanding of, and a forensic approach to the evaluation of your campaigns. Learn about objective setting, discover how to design a multi-platform campaign measurement...

Level

  • Level A

CPD

35 hrs

MIPA

  • Star
  • Star
  • Star

Non Members: £700.00
Members: £350.00

More Details

Course

Webinar, Zoom

Advanced Unconscious Bias Course

Advanced Unconscious Bias Course

In this virtual session, we look at where our own biases lie; addressing where they may be showing up as a barrier to the full inclusion of minority groups. We cement the business case, social case...

  • Date

    1st April 2025

  • CPD

    4 hrs

Non Members: £350 + VAT
Members: £175 + VAT
Student: N/A

More Details

Course

IPA44 Belgrave Square, London, SW1X 8QS

Commercial Negotiation Skills Essentials Course

Commercial Negotiation Skills Essentials Course

This in person course teaches techniques that can be used in all kinds of negotiations, including client fee contracts and scope of work, as well as other partner and supplier discussions and...

  • Date

    2nd April 2025

  • CPD

    6 hrs

Non Members: £560 + VAT
Members: £375 + VAT
Student: ---

More Details

Course

44 Belgrave Square, London, SW1X 8QS

Strategy Bootcamp Essentials Course

Strategy Bootcamp Essentials Course

In-person course on understanding what strategy really is. The course is action-packed, interactive and creative and you’ll learn by listening, but also by doing, thinking and debating.

  • Date

    9th April 2025

  • CPD

    8 hrs

Non Members: £750+VAT
Members: £500+VAT
Student: N/A

More Details

Exam

28th Apr 2025, 07:00

Foundation Certificate

Foundation Certificate

A journey through the entire brand communications process in just 30 hours of flexible online learning. The definitive programme for newcomers to advertising. This qualification is for anyone with...

Level

  • Level F

CPD

30 hrs

MIPA

  • Star
  • Star

Non Members: £550.00
Members: £275.00

More Details

Course

Online, Webinar

Advanced Application of AI in Advertising Course

Advanced Application of AI in Advertising Course

This virtual course is for anyone who may have explored AI tools but desires a more strategic view on how they can understand the value that AI can bring to their roles and their clients.

  • Start date

    2nd June 2025

  • End date

    3rd June 2025

  • CPD

    6 hrs

Non Members: £560+VAT
Members: £375+VAT
Student: N/A

More Details

Course

Webinar, Zoom

Client Relationship Essentials Course

Client Relationship Essentials Course

A virtual course on building and maintaining a good relationship with your client is crucial in the advertising business. This course delves into the nature of the relationship and gives you the...

  • Date

    4th June 2025

  • CPD

    4 hrs

Non Members: £262.50
Members: £175.00
Student: ---

More Details

Course

44 Belgrave Square, London, SW1X 8QS

Advanced Effective Storytelling Course

Advanced Effective Storytelling Course

This in-person course gives participants the techniques, skills and knowledge to become a more powerful and effective storyteller. Over a day, the course explains a range of professional writing...

  • Date

    3rd July 2025

  • CPD

    8 hrs

Non Members: £750+VAT
Members: £500+VAT
Student: N/A

More Details

Course

IPA, 44 Belgrave Square, London, SW1X 8QS

Pitching Skills Essentials Course

Pitching Skills Essentials Course

This in-person course unlocks some of the secrets of successful pitching. We look at how to get the most out of every contact opportunity, how to create powerful content and how to deliver a...

  • Date

    15th July 2025

  • CPD

    6 hrs

Non Members: £560 + VAT
Members: £375 + VAT
Student: N/A

More Details

Course

Webinar, Zoom

Account Handling Essentials Course

Account Handling Essentials Course

This virtual course will help you to grow, develop and progress in the fast-paced environment of the advertising industry and is especially helpful to those that are new to agency life.

  • Start date

    2nd September 2025

  • End date

    3rd September 2025

  • CPD

    6 hrs

Non Members: £560 + VAT
Members: £375 + VAT
Student: ---

More Details

Course

44 Belgrave Square, London, SW1X 8QS

Presentation Skills Essentials Course

Presentation Skills Essentials Course

This in-person course gives you the tools and training to bring about long-term improvements. You’ll understand the importance of content, structure and an impactful start.

  • Date

    16th September 2025

  • CPD

    8 hrs

Non Members: £560+VAT
Members: £375+VAT
Student: N/A

More Details

Course

Webinar, zoom

Commercial Negotiation Skills Essentials Course

Commercial Negotiation Skills Essentials Course

The techniques taught and practiced in this virtual course can be used for all kinds of negotiations, including client fee contracts and scope of work, as well as other partner and supplier...

  • Start date

    16th September 2025

  • End date

    17th September 2025

  • CPD

    6 hrs

Non Members: £562.50 + VAT
Members: £375.00 + VAT
Student: ---

More Details

Course

Online, Webinar

Behavioural Economics Essentials Course

Behavioural Economics Essentials Course

This virtual MIPA workshop in two sessions, will give you an introduction to the field of behavioural science as it applies to advertising, using a simple framework to make sense of academic findings.

  • Start date

    22nd September 2025

  • End date

    23rd September 2025

  • CPD

    4 hrs

Non Members: £750+VAT
Members: £500+VAT
Student: N/A

More Details

Course

Webinar, zoom

Creative Brief Writing Essentials Course

Creative Brief Writing Essentials Course

This virtual course breaks down the creative brief into its essential source code and strengthens your skills to make you a more confident and effective brief creator and deliverer. You’ll build...

  • Start date

    1st October 2025

  • End date

    3rd October 2025

  • CPD

    6 hrs

Non Members: £560 + VAT
Members: £375 + VAT
Student: N/A

More Details

Course

Online, Webinar

Strategy Bootcamp Essentials Course

Strategy Bootcamp Essentials Course

A virtual course on understanding what strategy really is. The course is action-packed, interactive and creative and you’ll learn by listening, but also by doing, thinking and debating.

  • Start date

    13th October 2025

  • End date

    17th October 2025

  • CPD

    8 hrs

Non Members: £750+VAT
Members: £500+VAT
Student: N/A

More Details

Exam

31st Dec 2025, 08:00

Ad Net Zero Essentials Certificate (Global)

Ad Net Zero Essentials Certificate (Global)

Understand the climate crisis and the actions to achieve net zero emissions from the development, production and media placement of advertising.

Level

  • Level F

CPD

10 hrs

MIPA

  • Star

Non Members: £120.00
Members: £60.00

More Details

Exam

31st Dec 2025, 08:00

Diversity and Inclusion Essentials Certificate

Diversity and Inclusion Essentials Certificate

In 10 hours of online learning take an in-depth look at nine workplace diversity and inclusion metrics and receive actionable tips and guidelines to implement real change. No matter what level of...

Level

  • Level F

CPD

10 hrs

MIPA

  • Star

Non Members: £120.00
Members: £60.00

More Details

Exam

31st Dec 2025, 08:00

Ad Net Zero Essentials Certificate (UK)

Ad Net Zero Essentials Certificate (UK)

Understand the climate crisis and the actions to achieve net zero emission, from the development, production and media placement of advertising.

Level

  • Level F

CPD

10 hrs

MIPA

  • Star

Non Members: £120.00
Members: £60.00

More Details