Every year we help our member agencies meet their accreditation requirements. After all, it's the yardstick by which the UK's best agencies want to be measured. And in these complex and chaotic times, it provides a solid grounding from which to forge ahead.
In January every year you'll need to be ready to prove that you have adhered to these five criteria in order to become an Accredited Member of the IPA:
We think it's important to reward agencies who achieve outstanding results too. So for those who can prove real business gains due to outstanding use of CPD, we'll reward them with Gold or Platinum Accreditation.
But helping agencies maximise their potential isn't our only motivation. We want individual Advertising Practitioners to be viewed on the same footing as Architects, Engineers and Lawyers. So in 2016 we launched a personal membership scheme (MIPA).
MIPA is a rigorous accreditation that practitioners can add to the end of their name on their business card or CV. It's an accolade that will instantly identify them as having achieved best practice in a challenging field.
Start your journey towards Agency Accreditation Download your CPD Standard Accreditation Pack