Analysing individual cases and trends across the IPA Effectiveness Databank can identify successful marketing strategies. Collated over decades, IPA Effectiveness Awards cases provide a uniquely detailed source of evidence for what works in marketing.
(Recommended) Post: Five winning strategies from the 2024 IPA Effectiveness Awards From advertising to grow pricing or trust to using testing to build the business case for a campaign, Warc has picked ways to learn from the most recent crop of IPA winning cases. (February 2025)
Post: From setback to success The road to winning an IPA Effectiveness Award can take unexpected turns – as this agency found out. (February 2025)
Video: The next quarter and the next generation This 'Short and Long' session analysed two IPA Effectiveness Award-winning cases that both required almost instant results and a template for sustained future success. (October 2024)
Video: Effectiveness Awards Grand Prix 2024 The First Winners' Interview Recognised by the IPA Effectiveness Awards 2024 Judges for a sustained brand building strategy that reduced price elasticity by 47%, and raised base sales by 44%, the authors of the winning McCain case study describe how their work developed to Nationwide's Catherine Kehoe, Chair of the 2024 Judges. (October 2024)
Blog: Chart your way to awards success Advice on how you can make charts impactful, using examples from the 2022 IPA Effectiveness Award winners. (February 2024)
Publication: Insights from the 2022 IPA Effectiveness Awards An analysis produced by Warc of quantitative and qualitative trends from cases in the IPA Effectiveness Awards. (January 2023)
Publication: Advertising Works 26 Order you copy of the latest in our renowned series of books, citing practical lessons and in-depth examples from winning cases in each Effectiveness Awards. (October 2022)
Blog: Five effectiveness case charts to learn from How winning authors in the 2020 awards used charts to stand out from their competition. (March 2022)
Publication: Effective on purpose Examining evidence from the IPA Effectiveness Databank of how cases have provided proof that their use of brand purpose resulted in beneficial business outcomes and other sought after effects. (January 2022)
Webinar: Lessons from 2020 IPA Effectiveness Award Winners Using the theme of 'brand believers', this Warc presentation showcases insights from cases involving Lloyds, Wagamama, and the Cotswold Company furniture retailer. (October 2021)
Blog: Why digital-first brands still need non-digital brand building Short post analysing how some digital-first brands have benefitted from non-digital brand media to gain awareness and achieve commercial growth. (April 2021)
Presentation: How to stage a brand recovery Former Awards Convenor Bridget Angear identifies five principles in turnarounds of ailing brands demonstrated in IPA Effectiveness Award-winning cases. (April 2015)
Publication: Behavioural strategies in action Nick Southgate and Rory Sutherland explain the seven principles of behavioural economics and outline successful behavioural strategies from IPA Effectiveness case studies. (January 2015)
Publication: Effective marketing strategies for food and drink cases Serial IPA Effectiveness Award winner Andy Nairn analyses winning food and drink cases from the competition to identify the characteristics of the most successful. (October 2013)
Publication: Effective marketing strategies for automotive brands Andy Nairn, a previous IPA Effectiveness Grand Prix winner, analyses IPA award winning automotive cases. (October 2013)