IPA | Knowledge Centre

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AdTalk with Paul Bainsfair: A Rembrandt in the attic

IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe, to discuss the History of Advertising Trust's archive.

Published

11 October 2024

Document Page

HFSS Advertising Rules – An Overview

A summary of the complex regulatory regime which applies to advertisements of food and drink high in fat, salt or sugar (“HFSS”).

Published

10 October 2024

News

Belinda Beeftink, IPA Research Director, announces retirement

After 18 years of remarkable service, Belinda Beeftink, Research Director at the IPA, is set to retire on 31 December 2024, marking the end of an era in media research. Belinda leaves behind an...

Published

10 October 2024

News

Learning culture key to measuring marketing effectiveness

According to a new report, 'Making effectiveness work', marketers should feel bullish about the approaches they have at their disposal to demonstrate value and very optimistic about measuring ad...

Published

9 October 2024

IPA Effectiveness Awards

Dove: Let Her Grow

Agency

Edelman
Client

Unilever
Brand

Dove
Date

2024

Non Members: £50
Members: £25

Knowledge Centre

AdTalk with Paul Bainsfair: A Rembrandt in the attic

HFSS Advertising Rules – An Overview

Belinda Beeftink, IPA Research Director, announces retirement

Learning culture key to measuring marketing effectiveness

Dove: Let Her Grow

Dove’s quest for Real Beauty: Same purpose, new frontier

Agencies reap commercial rewards of effectiveness roadmaps

Aldi: Recruitment, the UK’s Highest-Paying Supermarket

Aldi: How Being The Pirates of Social Media Drove Serious Commercial Growth

Alzheimer's Society - Leading the fightback against the UK’s biggest killer

How little moments made big bikkies for Arnott's

Association L'Enfant Bleu: The Hidden Story

How Aviva's advertising built a brand fit for the boardoom

How Benenden Health used brand building to accelerate growth in a cost-of-living crisis

Boots & No7 Menopause

Boots Christmas 2021-2023: How going to the heart of Christmas changed Boots' festive fortunes

British Heart Foundation: From Heart to Head: How a radical shift from a traditional charity approach to a relentless commercial focus reversed the fortunes of the BHF

Digital Workplace: Focus Group. Let's Connect. Let's Grow

A new era of marketing effectiveness

How a sticky solution settled a serious situation: The Electoral Commission and the nation’s biggest reminder

first direct: Standing up for the next generation

Go.Compare: The Gio Compario Story: Bringing a Powerful Distinctive Asset Back from the Brink

“This is Ridiculous”: New Heinz Pasta Sauces, a case for winning in an adjacent category

A most unusual way to advertise. Hendrick's gin 2000-2024

Hillarys: Weaving the Fabric of Love: From functional fitters to furnishing homes and hearts

Hotel Chocolat Velvetiser: TV Effectiveness Powered by Innovation

Hotels.com - Beyond The Obvious

Hyundai: New Dawn

Sardinian Soul - How we bottled Ichnusa's authenticity (and not our launch)

IKEA: Making the everyday wonderful when the world turned anything but

Jack Daniel's Tennessee Whiskey: Jack Daniel's: Making It Count in Media

25 Years of Keep Walking: How Johnnie Walker Recovered the Value of an Enduring Asset