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Q3 2024 Bellwether Report

The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...

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IPA Effectiveness Awards

Dove: Let Her Grow

Dove: Let Her Grow
  • Agency

    Edelman

  • Client

    Unilever

  • Brand

    Dove

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Dove’s quest for Real Beauty: Same purpose, new frontier

Dove’s quest for Real Beauty: Same purpose, new frontier
  • Agency

    Ogilvy

  • Client

    Unilever

  • Brand

    Dove

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Aldi: Recruitment, the UK’s Highest-Paying Supermarket

Aldi: Recruitment, the UK’s Highest-Paying Supermarket
  • Agency

    McCann Manchester

  • Client

    Aldi UK and Ireland

  • Brand

    Aldi

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Aldi: How Being The Pirates of Social Media Drove Serious Commercial Growth

Aldi: How Being The Pirates of Social Media Drove Serious Commercial Growth
  • Agency

    McCann Manchester

  • Client

    Aldi Stores UK

  • Brand

    Aldi Stores UK

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Alzheimer's Society - Leading the fightback against the UK’s biggest killer

Alzheimer's Society - Leading the fightback against the UK’s biggest killer
  • Agency

    Medialab Group, New Commercial Arts, MG OMD

  • Client

    Alzheimer's Society

  • Brand

    Alzheimer's Society

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Association L'Enfant Bleu: The Hidden Story

Association L'Enfant Bleu: The Hidden Story
  • Agency

    Havas Play

  • Client

    Association L'Enfant Bleu

  • Brand

    Association L'Enfant Bleu

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

How Aviva's advertising built a brand fit for the boardoom

How Aviva's advertising built a brand fit for the boardoom
  • Agency

    adam&eveDDB, Zenith UK

  • Client

    Aviva

  • Brand

    Aviva

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

How Benenden Health used brand building to accelerate growth in a cost-of-living crisis

How Benenden Health used brand building to accelerate growth in a cost-of-living crisis
  • Agency

    McCann Leeds

  • Client

    The Benenden Healthcare Society Limited

  • Brand

    Benenden Healthcare

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Boots & No7 Menopause

Boots & No7 Menopause
  • Agency

    VML

  • Client

    Wallgreens Boots Allience

  • Brand

    Boots & No7

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Boots Christmas 2021-2023: How going to the heart of Christmas changed Boots' festive fortunes

Boots Christmas 2021-2023: How going to the heart of Christmas changed Boots' festive fortunes
  • Agency

    VML, EssenceMediacom

  • Client

    Walgreens Boots Alliance

  • Brand

    Boots UK

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

British Heart Foundation: From Heart to Head: How a radical shift from a traditional charity approach to a relentless commercial focus reversed the fortunes of the BHF

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IPA Effectiveness Awards

Digital Workplace: Focus Group. Let's Connect. Let's Grow

Digital Workplace: Focus Group. Let's Connect. Let's Grow
  • Agency

    addmustard

  • Client

    Focus Group

  • Brand

    Digital Workplace

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

How a sticky solution settled a serious situation: The Electoral Commission and the nation’s biggest reminder

How a sticky solution settled a serious situation: The Electoral Commission and the nation’s biggest reminder
  • Agency

    McCann Demand

  • Client

    Electoral Commission

  • Brand

    Electoral Commission

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

first direct: Standing up for the next generation

first direct: Standing up for the next generation
  • Agency

    Wunderman Thompson

  • Client

    first direct

  • Brand

    first direct

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Go.Compare: The Gio Compario Story: Bringing a Powerful Distinctive Asset Back from the Brink

Go.Compare: The Gio Compario Story: Bringing a Powerful Distinctive Asset Back from the Brink
  • Agency

    Hearts & Science

  • Client

    Go Compare

  • Brand

    Go Compare

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

“This is Ridiculous”: New Heinz Pasta Sauces, a case for winning in an adjacent category

“This is Ridiculous”: New Heinz Pasta Sauces, a case for winning in an adjacent category
  • Agency

    VML Spain

  • Client

    The Kraft Heinz Company

  • Brand

    Heinz Pasta Sauces

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

A most unusual way to advertise. Hendrick's gin 2000-2024

A most unusual way to advertise. Hendrick's gin 2000-2024
  • Agency

    Craig and Bridget

  • Client

    William Grant & Sons

  • Brand

    Hendrick's

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Hillarys: Weaving the Fabric of Love: From functional fitters to furnishing homes and hearts

Hillarys: Weaving the Fabric of Love: From functional fitters to furnishing homes and hearts
  • Agency

    EssenceMediacom, Red Brick Road

  • Client

    Hillarys

  • Brand

    Hillarys

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Hotel Chocolat Velvetiser: TV Effectiveness Powered by Innovation

Hotel Chocolat Velvetiser: TV Effectiveness Powered by Innovation
  • Agency

    Gravity Road

  • Client

    Hotel Chocolat

  • Brand

    Hotel Chocolat

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Hotels.com - Beyond The Obvious

Hotels.com - Beyond The Obvious
  • Agency

    Expedia

  • Client

    Hotels.com

  • Brand

    Hotels.com

  • Date

    2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Hyundai: New Dawn

Hyundai: New Dawn
  • Agency

    INNOCEAN UK

  • Client

    Hyundai Motor UK LTD

  • Brand

    Hyundai

  • Date

    2024

Non Members: £50
Members: £25

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