IPA | Knowledge Centre

Blog

The evolving production landscape

Eliot Liss, IPA Head of Production, highlights the valuable and evolving role of production.

Eliot Liss

28th October 2024

Document Page

Legal & Public Affairs Update

House of Lords Food Report recommends total “junk food” ad bans | Government’s Industrial Strategy & Ministerial Meeting | UK to ban the sale single-use vapes from 1 June 2025

Published

28 October 2024

Agents of change: The expert view

Industry perspectives on the path to sustainable advertising. This report is the result of...

Non Members: Free

Members: Free

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Document Page

Workplace Sexual Harassment Law– Updated EHRC Technical Guidance

This guidance note summarises the key changes made in the final updated version of the Equality and Human Rights Commission (EHRC) technical guidance on sexual harassment and harassment at work....

Published

25 October 2024

Document Page

UK Economic Snapshot October 2024

Monthly economic snapshot produced by the Foresight Factory for the IPA Commercial Group.

Published

25 October 2024

News

Samantha Smith named IPA City Head for Bristol, the South West & Wales

Samantha Smith, MD at April Six (Mobility), has been appointed as the new IPA City Head for Bristol, the South West & Wales.

Published

24 October 2024

Page

Why effective brand building requires sustained investment

Brands are built over years, but business performance is often judged in quarters. The challenge for marketers is to show their work can be effective in both time frames.

Published

24 October 2024

Page

The Effectiveness Files: ITV

Dame Carolyn McCall talks competing with the streaming services and collaborating with advertisers to create great content for viewers.

Published

23 October 2024

Video

CPD Gold Webinar

IPA CPD Consultant Gwyn March explains how you can take the next steps to recognising your organisation's CPD excellence with CPD Gold.

Published

22 October 2024

Video

The Power of Self-Awareness

Aliya Vigor-Robertson, Co-Founder of JourneyHR, joins the IPA Training Forum to explore how we humans work as and communicate through the lens of the personality tool Lumina Splash.

Published

22 October 2024

News

UK companies hit pause on marketing spend amid Autumn Budget uncertainty

Uncertainty regarding the imminent Autumn Budget is prompting a more cautious approach from UK companies, according to the Q3 2024 IPA Bellwether Report.

Published

17 October 2024

Q3 2024 Bellwether Report

The latest IPA Bellwether Report reveals upward revisions to budgets in every main category, with...

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Members: £99.00

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Busting the myths about a career in advertising

IPA CPD Adviser Gwyn March busts some common myths about adland and explains the great career opportunities advertising has to offer.

Published

15 October 2024

Blog

The more things change, the more they stay the same

TouchPoints data shows that people’s habits and lives follow a natural predictable rhythm into which media fits. But whilst technology is not necessarily changing what we do, it is having some...

Euan Mackay

15th October 2024

Page

AdTalk with Paul Bainsfair: A Rembrandt in the attic

IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe, to discuss the History of Advertising Trust's archive.

Published

11 October 2024

Document Page

HFSS Advertising Rules – An Overview

A summary of the complex regulatory regime which applies to advertisements of food and drink high in fat, salt or sugar (“HFSS”).

Published

10 October 2024

News

Belinda Beeftink, IPA Research Director, announces retirement

After 18 years of remarkable service, Belinda Beeftink, Research Director at the IPA, is set to retire on 31 December 2024, marking the end of an era in media research. Belinda leaves behind an...

Published

10 October 2024

Video

CPD Best Practice Webinar

IPA CPD Consultant Gwyn March explains how you can start working towards gaining IPA CPD Standard Accreditation in this webinar designed to help you reap the benefits of good Continuous...

Published

10 October 2024

News

Learning culture key to measuring marketing effectiveness

According to a new report, 'Making effectiveness work', marketers should feel bullish about the approaches they have at their disposal to demonstrate value and very optimistic about measuring ad...

Published

9 October 2024

IPA Effectiveness Awards

Dove: Let Her Grow

Agency

Edelman
Client

Unilever
Brand

Dove
Date

2024

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Dove’s quest for Real Beauty: Same purpose, new frontier

Agency

Ogilvy
Client

Unilever
Brand

Dove
Date

2024

Non Members: £50
Members: £25

More Details

News

Agencies reap commercial rewards of effectiveness roadmaps

The new IPA report 'Building an Effectiveness Culture in Agencies' provides evidence that proves the commercial benefits to agencies of embedding an effectiveness roadmap into their agency working,...

Published

9 October 2024

News

How creative consistency strengthens brands and business effects

Creative consistency is key to building stronger brands, according to new research from System1, the Creative Effectiveness Platform, with data from the IPA’s Effectiveness Databank.