1. Home
  2. Resources & Initiatives
  3. Knowledge Centre

Knowledge Centre

Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising

Filters

Invalid date End date is lower then start date
Invalid date Start date is bigger then end date
Apply all Clear all

Results 4270

News

#

UK marketing budgets decline for first time in four years but year-ahead plans stay upbeat

UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report.

  • Published

    17 April 2025

#

Q1 2025 Bellwether Report

The latest IPA Bellwether Report saw UK marketing budgets decline for the first time in four...

Non Members: £140.00

Members: £99.00

Details

Blog

2460737_generative_ai_400.jpg

GenAI is already here. Now what?

HeyHuman's Neil Davidson looks at what agencies can do to adopt Generative AI meaningfully, without losing creativity as a part of the process.

Neil Davidson.jpg (1)

Neil Davidson

16th April 2025

Blog

questions.jpg (1)

The forgotten art of asking smarter questions

Sam Knowles, Founder and Chief Data Storyteller at Insight Agents, explains the six universal principles of asking smarter questions and why we should embrace our inner five-year-old and start...

Sam Knowles.jpg

Sam Knowles

11th April 2025

Blog

Collective and Unilever_showcase 16x9 v1.png

The future of brand-safe, scalable advertising in an AI world

Collective's Adam Cleaver explores how, with a digital twin in place, AI becomes a powerful ally rather than a risk, allowing brands to explore new ideas without compromising accuracy or integrity.

Adam Cleaver.jpg

Adam Cleaver

10th April 2025

News

#

RADA President David Harewood to deliver IPA Talent & Diversity Conference keynote

David Harewood OBE wil set the stage for an engaging exploration of talent and diversity in the advertising industry and how, at its best, advertising has the unique power to unite.

  • Published

    2 April 2025

Page

#

New Business Diaries: Gareth Evans and Becky McKinlay

Gareth Evans and Becky McKinlay explore all things new business, agency search and selection and how brands optimise their agency partnerships.

  • Published

    2 April 2025

Blog

AI people.jpg

Elevating agency work with people-focused AI

Anything is Possible's CEO and Co-Founder Sam Fenton-Elstone explains why the agencies that thrive won’t be the ones that adopted AI the fastest. They’ll be the ones that use it with intent. To...

aip_sam_office.jpg

Sam Fenton-Elstone

2nd April 2025

Document Page

#

The Legal Landscape for Hybrid Working and Return to Office Mandates

This guidance highlights the key employment law issues for consideration relating to hybrid working arrangements and return to office working mandates. It also outlines relevant upcoming legal...

  • Published

    2 April 2025

Video

#

IPA President's Agenda: Karen Martin

New IPA President Karen Martin delivers her inaugural speech, unveiling her plan to rejuvenate UK advertising and highlighting the significant role creativity plays in driving business success,...

  • Published

    31 March 2025

Blog

AI workplace.jpg

The future of work: Rethinking roles and embracing change

MG OMD's Robert Beevers explores how shifting from rigid job descriptions to a task-based model creates more adaptable, inclusive, and commercially successful teams,

Rob Beevers 0098.jpg

Robert Beevers

31st March 2025

News

#

IPA President Karen Martin unveils agenda to revitalise UK advertising

Karen Martin's agenda as IPA President will revitalise UK advertising and celebrate the immense value creativity brings to business success, the economy and British culture.

  • Published

    31 March 2025

News

#

IPA announces 2025 Council election results

Karen Martin, Chief Executive of BBH London, was formally elected as IPA President, while 17 individuals were either newly elected or re-elected to the IPA Council.

  • Published

    27 March 2025

Document Page

#

IPA activity calendar 2025 Q2

Plan your next events, courses and quals at the IPA with our handy list of upcoming activities.

  • Published

    26 March 2025

Page

#

Top tips on how to thrive in the media industry

Media experts share their top tips, insights, and pearls of wisdom on how to enter and thrive in the media industry. This blog highlights practical guidance based on real-world experience.

  • Published

    26 March 2025

Document Page

#

Public service advertising works

The IPA Effectiveness Awards have long celebrated public service campaigns that provide evidence of effective use of public funds, demonstrating that advertising is a valuable investment that...

  • Published

    26 March 2025

Video

#

The power of empathy

Carol Hickson joins the IPA Training Forum to explore empathy—what it is, what it isn’t, and why it’s more important than ever.

  • Published

    26 March 2025

Page

#

IPA On... Endometriosis Awareness

Antonia Stearn is joined by Over The Bloody Moon's Rebecca Hill and Mediaplus UK's Emmy Greener to explore endometriosis.

  • Published

    26 March 2025

Document Page

#

Legal & Public Affairs Update April 2025

In this update, we highlight upcoming changes to consumer protection law; and a recent settlement reached by Meta in relation to personalised ads on their platforms.

  • Published

    25 March 2025

Blog

genz_work_400.png

Data, vibes and why Gen Z actually cares

True's Ellie Nicolaou comments on the IPA Insight Summit 2025 which highlighted the importance of data-driven marketing strategies that resonate with Gen Z. She argues that brands must adapt to the...

Ellie Nicolaou.jpg

Ellie Nicolaou

20th March 2025

News

#

Hear from Meera Syal CBE at the IPA Talent & Diversity Conference 2025

Acclaimed actor, screenwriter and author Meera Syal CBE, will join the IPA Talent & Diversity Conference for a fireside chat with McCann & McCann Worldgroup’s Harjot Singh.

  • Published

    19 March 2025

Document Page

#

IPA responds to second CAP consultation on less healthy food ads

IPA Director of Legal & Public Affairs, Richard Lindsay, has submitted a response to the latest consultation published by the Committees of Advertising Practice, on proposed guidance for industry...

  • Published

    19 March 2025

Blog

planningsummit_lessons400v2.png

The catalytic effect of effectiveness accreditation

Four years after creating a plan to develop shared effectiveness principles, Drummond Central attained IPA Effectiveness Accreditation in 2023. These are some of the lessons learnt from the...

emmachaplin400.png

Emma Chaplin

18th March 2025

News

#

Flake news: New IPA data unpicks trend of sudden cancellations

Over half of all UK adults and over two-thirds of 18-34s have admitted to ‘flaking’ on plans. These are just some of the findings from new IPA research, to be launched at the IPA Insight Summit,...

  • Published

    13 March 2025

News

#

IPA expresses serious concerns over ISBA's anti-agency narrative over Media Services Framework

The IPA has expressed its concern with Nick Louisson's quotes in the Campaign article of 6 March on the ISBA Media Services Framework (MSF), saying that the article, along with the introduction to...

  • Published

    13 March 2025

Video

#

IPA Insight Summit 2025

Exploring the importance of insight, celebrating the contribution of the discipline to effective advertising, and providing fresh perspectives and learnings.

  • Published

    13 March 2025

#

The trend of 'Flaking'

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...

By Hamish Bromley

Non Members: £50.00

Members: Free

Details

Page

#

New Business Diaries: Ellie Olliff and Tina Fegent

What pitching looks like from a procurement perspective and the value that building relationships with procurement can bring.

  • Published

    12 March 2025

Document Page

#

Acas Guidance on Neurodiversity and Inclusion at Work

In timely readiness for Neurodiversity Celebration Week, Acas has issued two publications on neurodiversity. This note outlines briefly (with the relevant links) what each publication covers and...

  • Published

    11 March 2025

Blog

interview_women_400.jpg

How to reap the benefits of senior agency people having appraisals

Performance reviews for senior executives, including CEOs, set a good example, correct business goal misalignment, and bolster their confidence.

gwyn_300.jpg (1)

Gwyn March

10th March 2025

News

#

IPA names Alessandra Bellini as Chair of Judges for 2025 Effectiveness Accreditation

The IPA Effectiveness Accreditation programme recognises agencies that integrate business effectiveness into their core culture.

  • Published

    6 March 2025

News

#

Feel the power of unity at the IPA Talent & Diversity Conference 2025

Exploring advertising’s place in culture; the state of inclusivity within adland; and how we can move beyond awareness into taking action to foster truly inclusive and equitable workplaces.

  • Published

    5 March 2025