Results 25
Q2 2025 Bellwether Report
The Q2 2025 IPA Bellwether Report saw UK marketing budgets bounce back, reversing the previous...
Non Members: £140.00
Members: £99.00
The trend of 'Flaking'
An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...
By Hamish Bromley
Non Members: £50.00
Members: Free
Advertising Works 27
An in-depth exploration and leading industry analysis of the winning papers and themes from the...
Non Members: £85.00
Members: £45.00
Mental Health in the Workplace
New IPA-commissioned data revealing the mental health support that UK employees are aware of and...
Non Members: £50.00
Members: Free
Econometrics and the C-suite
How econometrics can help make marketing more accountable, more effective, and more profitable....
Non Members: £20.00
Members: £10.00
Q2 2023 Bellwether Report
UK companies ramp up investment in sales promotions to record levels, driving overall UK...
Non Members: £140.00
Members: £99.00
Attitudes towards future AI engagement
An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...
By Eric Kreis
Non Members: £50.00
Members: Free
Q4 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Advertising Works 26
How marketing communications help a diverse range of organisations translate big ideas into...
Non Members: £65.00
Members: £45.00
Q2 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Brand Response & the Crisis in Ukraine
This IPA Insight study pack comprises questions taken from a nationally representative survey...
Non Members: £50.00
Members: Free
Look out
The advertising guide for a world that's turning inwards. Digital acceleration will make brand...
By Orlando Wood
Non Members: £75.00
Members: £40.00
Living with the Pandemic in October 2021
An internationally respected team of economists, Enders analysis has worked with the IPA and our...
By Enders Analysis
Non Members: Free
Members: Free
Return to the Office
Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to...
Non Members: £99.00
Members: Free
Insights from the 2020 IPA Effectiveness Awards
Analysis and lessons from the 2020 IPA Effectiveness Awards.
Non Members: ---
Members: Free
Lemon
Using a unique mix of neuroscience, cultural history and advertising research, the study shows...
By Orlando Wood
Non Members: £70.00
Members: £25.00
The Price of Success
The report defines the challenges, competitors, complexity and commercial reality facing...
Non Members: £25.00
Members: Free
The Crisis in Creative Effectiveness
Peter Field's latest investigation into the IPA's databank of Effectiveness Award case studies...
By Peter Field
Non Members: Free
Members: Free
Marketing in the Era of Accountability
Identifying the marketing practices and metrics that truly increase profitability.
By Les Binet, Peter Field
Non Members: Free
Members: Free
The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies
Eagerly anticipated update of Marketing in the Era of Accountability, examining the impact of...
By Les Binet & Peter Field
Non Members: £70.00
Members: £25.00
Effectiveness In Context
A manual for brand-building. Free digital copy, £25 member price for hard copy.
By Les Binet and Peter Field
Non Members: Digital free, hardcopy £25
Members: Free
Effective marketing strategies for automotive brands
Explores lessons and insights for the automotive industry from 51 IPA Effectiveness Awards papers...
Non Members: Free
Members: Free
Selling Creativity Short: Creativity and effectiveness under threat
Peter Field's investigation into the IPA's databank of Effectiveness Award case studies and The...
Non Members: Free
Members: Free
Trend Perspective: Travel & Tourism
The outlook for tourism in 2020. We update our travel trends for the new decade to consider what...
Non Members: £25.00
Members: Free
Media in Focus: Marketing effectiveness in the digital era
Addresses mass marketing, targeting and the status of paid media. Also investigates a range of...
By Les Binet and Peter Field
Non Members: Free
Members: Free