Results 88
Agents of change: The expert view
Industry perspectives on the path to sustainable advertising. This report is the result of...
Non Members: Free
Members: Free
Emotions during 'Twixmas'
An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...
Non Members: £50.00
Members: Free
Audience Profile: Pet Owners
From emphasising environmental issues to engaging with the latest tech, who are pet owners?
Non Members: £50.00
Members: Free
TouchPoints Making Sense (Sixth Edition)
This report uses data from IPA TouchPoints 2024 (September–December 2023 and January–April 2024)...
By Simon Frazier
Non Members: Free
Members: Free
Humour in advertising
An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...
Non Members: £50.00
Members: Free
Audience Profile: Electric Vehicle Owners
From emphasising environmental issues to engaging with the latest tech, who are electric vehicle...
Non Members: £50.00
Members: Free
Holiday booking plans
An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...
By Sophie Dimond
Non Members: £50.00
Members: Free
Q4 2023 Bellwether Report
UK companies revise their marketing budgets up to strongest levels in almost a decade.
Non Members: £140.00
Members: £99.00
Mental Health in the Workplace
New IPA-commissioned data revealing the mental health support that UK employees are aware of and...
Non Members: £50.00
Members: Free
The Menopause: The change we need to see
This report is combining data from GenM Euromonitor and CIPD data, and additional qualitative...
By Caris Brett and Sophie Dimond
Non Members: £99.00
Members: Free
TouchPoints Making Sense (Fifth Edition)
The fifth edition of the seminal report compares data from IPA TouchPoints 2022 Wave 1...
By Simon Frazier
Non Members: Free
Members: Free
Christmas amidst the Crunch 2
Almost two-thirds of UK adults will be cutting back their Christmas spending this year due to the...
Non Members: £150.00
Members: Free
Attitudes towards future AI engagement
An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by...
By Eric Kreis
Non Members: £50.00
Members: Free
Rent, Repair, Re-sell: The rise of the circular economy
As the cost of living continues to bite, consumers are increasingly looking to rent, repair and...
By Sophie Dimond
Non Members: £50.00
Members: Free
InTouch: Streaming
Who is streaming TV and video and when do they do it? Read all about it in our latest InTouch...
Non Members: £25.00
Members: Free
TouchPoints Making Sense (Fourth Edition)
One of the striking findings of this report is the changing nature of the relationship between...
By Simon Frazier
Non Members: Free
Members: Free
TouchPoints Making Sense (Third Edition)
Following on from the success of our Making Sense: The Commercial Media Landscape (Second...
By Simon Frazier
Non Members: Free
Members: Free
TouchPoints Making Sense (Second Edition)
The second IPA TouchPoints report highlights the growing gap between how younger and older...
By Simon Frazier
Non Members: Free
Members: Free
TouchPoints Making Sense (First Edition)
A TouchPoints data report to help planners and advertisers to better understand the commercial...
By Simon Frazier
Non Members: Free
Members: Free
Attitudes towards the 2022 World Cup
An IPA Insight Pulse poll exploring consumer attitudes towards the upcoming FIFA 2022 World Cup,...
Non Members: £50.00
Members: Free
Q3 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Trend Perspective: Health & Fitness
From virtual fitness to workplace wellbeing, we present a fresh selection of key trends impacting...
Non Members: £25.00
Members: Free
Christmas amidst the Crunch
Forty-four percent of Brits intend to have their Christmas shopping done before Black Friday and...
Non Members: £150.00
Members: Free
Q2 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Audience Profile: HNWI
From financial lives to consumer behaviours, who are the High Net Worth Individuals of 2022?
Non Members: £50.00
Members: Free
Q1 2022 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Q4 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Audience Profile: Eco-Conscious Consumers
Who are eco-conscious consumers and how do they think we should be tackling the climate crisis?
Non Members: £100.00
Members: Free
Q3 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Living with the Pandemic in October 2021
An internationally respected team of economists, Enders analysis has worked with the IPA and our...
By Enders Analysis
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Members: Free
Q2 2021 Bellwether Report
The IPA Bellwether Report is a quarterly survey outlining companies’ marketing spend intentions...
Non Members: £140.00
Members: £99.00
Return to the Office
Eighty-nine per-cent of UK employees would be happiest with a fully flexible approach to...
Non Members: £99.00
Members: Free