Gavin Patterson to Chair IPA Effectiveness Awards judges

Patterson joins Harjot Singh and Jo Arden in presiding over the Client, Industry, and Technical Judging Panels.

Salesforce President and Chief Revenue Officer Gavin Patterson will bring his global business and marketing expertise to the IPA Effectiveness Awards as Chair of Judges for this year’s awards.

Patterson will join Convenor of Judges Harjot Singh, Global Chief Strategy Officer at McCann and Deputy Convenor of Judges Jo Arden, Chief Strategy Officer at Publicis•Poke in presiding over the Client, Industry and Technical Judging Panels who will analyse the Awards submissions, before rewarding the winners at a ceremony in October 2022.

This year’s Judging Panels are the most international in the IPA Effectiveness Awards history, with 61 experts from 13 different countries, representing the marketing and communications industries across Europe, North and South America, Africa, Middle East, Asia and Australia.

The IPA Effectiveness Awards are the world’s most rigorous and prestigious Awards scheme with entrants having to prove the success of their communications activity in creating and delivering value for the client across three rounds of judging from clients, industry and technical experts.

Says Gavin Patterson, Chair of Judges for the IPA Effectiveness Awards 2022: "I am delighted to Chair the IPA Effectiveness Awards. The role that marketing and communications plays in connecting companies with their customers has never been so important. Customer expectations have evolved significantly as we've moved to an all-digital, work from anywhere world as a result of the pandemic and I'm looking forward to seeing how some of the most innovative agencies around the world have responded to drive growth for their clients and the wider global economy."

Says Harjot Singh, Convenor of Judges for the IPA Effectiveness Awards 2022: "I’m delighted to welcome Gavin as Chair of Judges for the IPA Effectiveness Awards. Gavin’s experience as a global business leader will be vital in shaping our judging process as we identify and reward the cases that have best created and delivered value for their clients, globally."

In our interconnected world where the scale, scope and speed with which communications transcend markets, disciplines, channels and devices; it is vital that our judges reflect and represent this rich complexity and diversity in experience and skill.

"We’ve worked tirelessly to ensure that these Awards are our most globally inclusive yet, both in terms of the breadth of entries we receive and within our global judging panel. This includes having experts on each panel from a variety of markets, disciplines and sectors including not-for-profit and B2B to ensure each case is evaluated appropriately.”

IPA Effectiveness Awards 2022 Judging Panel:

Client Judging Panel:

  • Adenike Adebola, Marketing & Innovation Director, Guinness Nigeria
  • Phillip Almond, Executive Director of Fundraising & Marketing, Cancer Research UK
  • PT Black, Senior Director, Integrated Media EMEA, Nike
  • Ranjana Choudhry, VP Advertising & Social Media, Wakefern Food Corp.
  • Heather Clark, Senior Vice President of Mass, Direct & Digital Marketing, SickKids
  • Patricia Corsi, Global Chief Marketing and Digital Officer, Bayer Consumer Health
  • Adrian Farina, Chief Marketing Officer, Visa Europe
  • Andrew Geoghegan, Chief Marketing Transformation Officer, PZ Cussons
  • Claire Sadler, Chief Marketing and Fundraising Officer, British Heart Foundation
  • Aline Santos, Chief Brand Officer and Chief Equity Diversity & Inclusion Officer, Unilever
  • Angelique Waker, Director of Brand & Marketing Effectiveness, Bupa
  • Crystal Zerrenner, Chief Growth Officer, Thinx

Industry Judging Panel:

  • Katie Best, Director, Katie Best Associates
  • Lesley Bielby, co-Chief Executive Officer, Chief Strategy Officer, DiMassimo Goldstein
  • Shazia Ginai, Chief Executive Officer, Neuro-Insight UK
  • Simon Gregory, Joint Chief Strategy Officer, BBH London
  • Catalina Gutiérrez M., Digital Director, Edelman
  • Agathe Guerrier, Global Chief Strategy Officer, TBWA\Worldwide
  • James Hankins, Global VP Marketing Strategy & Planning, Sage
  • Vita Harris, Chief Strategy Officer, FCB Global
  • Loz Horner, Strategy Partner, Lucky Generals
  • Richard Huntington, Chief Strategy Officer, Saatchi & Saatchi
  • Lin Liu, Chief Product Officer, MediaCom China
  • Jason Lonsdale, Chief Strategy Officer, Deutsch LA
  • Karen Nelson-Field, Founder & Chief Executive Officer, Amplified Intelligence
  • Dr Cathy Nguyen, Senior Marketing Scientist, Ehrenberg-Bass Institute
  • Subramanyeswar, Chief Strategy Officer APAC, MullenLowe Group
  • David Tang, Chief Executive Officer, DDB Asia
  • Karl Salibi, Chief Strategy and Growth Officer, Publicis Communications MEA
  • Ivette Sanz Osso, Managing Director, Business Strategy, Marina Maher Communications
  • Carla Serrano, Chief Strategy Officer, Publicis Groupe
  • Sarah Walker, Global Chief Business Strategy Officer, Essence
  • Karl Weaver, Consultant and C-suite advisor
  • Dan White, Brand Consultant and Author, The Smart Marketing Book               
  • Cat Wiles, Chief Strategy Officer, Cossette
  • Denise Wong, Chief Executive Officer, One & All Agency
  • Anna Vogt, UK Chief Strategy Officer, VMLY&R
  • Erica Yahr, Chief Strategy Officer, McCann New York

Technical Judging Panel:

  • Robert Brittain, Robert Brittain Consulting
  • Andy Brown, Andrew Brown Associates
  • Stephen Cookson, Founder & Director, Sophometrics
  • Harry Davison, Manager, UK Marketing Science, Meta
  • Sally Dickerson, Chief Effectiveness Officer, OMG
  • Ben Dudley, Director, Business Analytics, GoDaddy
  • Kathy Dykeman, Global Head of Client Measurement, Amazon
  • David Grainger, Chief Strategy Officer, iProspect
  • Corinna Grant, Chief Client Officer & Managing Director, Independent Marketing Sciences
  • Marc Guldimann, Founder & Chief Executive Officer, Adelaide
  • Philip Hambach, Director Global Consumer Strategy, adidas
  • Matt Hill, Director of Research & Planning, Thinkbox
  • Louise Horner, Head of Quantitative Research, Acacia Avenue
  • Dr Grace Kite, Economist & Founder, Magic Numbers
  • Oliver Kunze, International Data Director, TBWA\Worldwide
  • Sameer Modha, Data & Effectiveness Lead, Commercial Strategy Team, ITV
  • Koen Pauwels, Distinguished Professor of Marketing and Co-Founder of the DATA Initiative, Northeastern University
  • Giovanni Romero, Chief Integrated Analytics Officer, Mindshare
  • Stephen Taylor, Joint Chief Strategy Officer, VCCP Media
  • Richard Thompson, Head of Analytics and Measurement, Finance, Services & Travel UK, Google
  • Olena Topilnytska, Director of Insight & Innovation EMENA, Nestlé Purina
  • Marc Vermut, VP, The Knowledge Lab, Neustar, a TransUnion company
  • David Wright, Senior Marketing Effectiveness Consultant, IRI

In addition to creating new special prizes for to celebrate behavioural change and purpose-led work, the IPA Effectiveness Awards have added several categories to recognise the increasingly global nature of marketing effectiveness learning as well as a dedicated category for not-for-profit cases. The IPA are running workshops and debate throughout January diving into these new special prizes, including a session on brand purpose on 18 January and not-for-profit marketing on 25 January.

Pre-registration for the IPA Effectiveness Awards 2022 closes on 31 January 2022, with the final entry deadline on 21 April 2022.

Enter the IPA Effectiveness Awards 2022


Gavin Patterson biography:

Gavin Patterson was appointed President & Chief Revenue Officer, Salesforce in May 2020. He is responsible for worldwide sales and distribution of Salesforce products and services. Patterson joined Salesforce in August 2019 and served as Chairman of EMEA Advisory Board and President and CEO International.

Prior to Salesforce, Patterson served as Chief Executive of BT Group from 2013-19 and a board director from 2008-19. During his tenure at BT, he completed the UK rollout of the superfast fibre and started the deployment ultrafast fibre. He led the £15billion acquisition of EE, launched BT Sport, expanded BT’s cyber security practice and championed BT’s social purpose agenda. He joined BT in 2004 as MD Consumer and joined the board as CEO BT Retail in 2008. Prior to BT, he spent four years at Virgin Media latterly as MD Consumer and nine years at Procter & Gamble in various brand management and marketing roles.

Patterson has served on boards across public markets including FTSE100, private companies, private equity-owned and AIM-listed including British Airways plc, Elixirr Consulting, Delta Fiber and Fractal Analytics. His third sector board roles include Chair of Business in the Community and serving on the Governing Council of LSE. He was a Trustee at the British Museum and continues to act as an advisor and investor for several tech startups. He graduated from Cambridge University with an MEng in Chemical Engineering.

Last updated 01 May 2024